4th Floor,
Commerce Building, cnr Union and Clyde Streets,
University of Otago,
Dunedin 9054, New Zealand


Tel 64 3 479 8520
Fax 64 3 479 9034

Tianyu Ying

Office - Commerce 4.54
Tel 64 3 470 3459
Email tianyu.ying@otago.ac.nz


Dr. Tianyu Ying joined the Department as a Lecturer in 2011. He completed a PhD at Clemson University (South Carolina) in the US in 2010 during which his research addressed social networks in tourism. Prior to his PhD, Tianyu received his Bachelor’s and Master’s degrees in Tourism Management from Zhejiang University in China. With his wide range of research interests mainly in tourism information, sustainable tourism development, and social network analysis, Tianyu has published in internationally recognised journals like Tourism Management, Journal of Travel Research, and Journal of Hospitality & Tourism Research.

Tianyu coordinates TOUR 309 (Tourism Research Methods) and co-coordinates TOUR 101 (Introduction to Tourism). He is also in charge of the summer school course TOUX101 (Introduction to Tourism), and co-lectures in TOUR424 (Tourism Fieldwork). In addition, Tianyu serves as one of the undergraduate advisors in the Department.

Research Interests

Tianyu’s core research interests lie in three major areas.

His first research area involves the information elements in both the demand and supply sides of the tourism system. For the demand side, he has been interested in tourists’ information search and processing behavior, and its relations to tourists’ destination decision-making and tourism product consumption. For the supply side, he emphasizes on the application and innovation of information technology in the tourism industry, the information design for effective destination marketing, and the information exchange between/among tourism businesses and relevant stakeholders.

Tianyu’s second research area concerns the sustainability issues in tourism from a social perspective. He has been interested in the community factors that lead to successful and sustainable tourism development; the social justice and corporate social responsibility in sustainable tourism; how different tourism development strategies affect the conservation of natural and cultural heritages; and how the tourism industry, as a networked system, responds and adapts to the external (e.g. environmental and socio-economic) changes.

Tianyu also has a methodological interest in applying social network analysis in tourism study. Besides his dissertation study on a destination’s tourism business networks, Tianyu have employed network analysis techniques to explore the structure of knowledge linkages in tourism research at North American universities. He also has co-led a project on how the social networks embedded in local communities affect the success of tourism development in rural area.

Selected Refereed Journal Publications

Ying, T. and Xiao, H. (2011). Knowledge linkage in tourism: A social network analysis. Journal of Hospitality & Tourism Research. DOI: 10.1177/1096348011400745.

Woosnam, K., Norman, W., and Ying, T. (2009) Exploring the theoretical framework of emotional solidarity between residents and tourists. Journal of Travel Research, 48, 245-258.

Ying, T. & Zhou, Y. (2007). Community, governments and external capitals in China’s rural cultural tourism: A comparative study of two adjacent villages. Tourism Management, 28, 96-107.

Zhou, Y., Zhang, H., and Ying, T. (2006). Applying for the World Heritage Site in China: A case of West Lake, Hangzhou. Economic Geography. S2, 13-19. (in Chinese).

Ying, T. (2004). Rethinking the local residents’ perceptions of tourism: from a perspective of social representation theory. Tourism Tribune. 19 (1), 87-92 (in Chinese).

Selected Refereed Conference Proceedings

Ying, T. (2012). Understanding DMOs’ online communication and networking: a webomatric and social network analysis approach. Proceedings of the 2012 Travel and Tourism research Association Annual conference, June 17-19. Virginia Beach, Virginia, USA.

Ying, T. and Norman, W. (2011). How does personality affect social networks? A study on the boundary-spanning personnel in the tourism industry.  Proceedings of the 1st World Research Summit for Tourism and Hospitality. December 10-13. Hong Kong, China.

Zhou, Y., Ying, T., Jiang, J., and Ma, E. (2011). Social networks, citizenship behavior, and organizational effectiveness in rural tourism: A comparative analysis of two villages in Eastern China. 9thAPac-CHRIE Conference, June 2-5, Hong Kong, P.R. China. (Best Paper Award)

Ying, T. and Xiao, H. (2010). Knowledge networks: A social network analysis of dissertation subjects. 41th Travel and Tourism Research Association (TTRA) Annual Conference Proceedings. June 20-22. San Antonio, Texas.

Ying, T. (2010). Revisiting the role of social stratification in tourist behavior and segmentation research. Proceedings of the 15th Annual Graduate Student Research Conference in Hospitality and Tourism. January 7-9, 2010, Washington, D.C.

Ying, T., Norman, W., and Chen, X. (2009). Using visitors’ music taste and daily musical consumption as a destination market segmentation tool. Conference Proceedings from the 11th Annual Faculty Forum. April 24.  College of Health, Education and Human Development, Clemson University, South Carolina.

Norman, W., Ying, T., and Chen, X. (2008). Conversion and branding study for Thoroughbred Country, SC. Book of Abstracts from the 14th International Symposium on Society and Resource Management (ISSRM). June 10-14, University of Vermont, Vermont.

Ying, T., Shenoy, S., and Norman, W. (2008). Classifying food tourists: A comparison of three approaches.39th Travel and Tourism Research Association (TTRA) Annual Conference Proceedings. June 15-17. Philadelphia, Pennsylvania.

Ying, T. (2007). Tourism development with an endogenous approach: A case study of Xidi, China. 38th Travel and Tourism Research Association (TTRA) Annual Conference Proceedings. June 17-20. Las Vegas, Nevada.


University of Otago Department of Tourism