Dr. Jodyanne Kirkwood

MCom PhD(Otago)
Senior Lecturer

Jo is currently on secondment to the Centre for Entrepreneurship, where she is Academic Leader. Her primary role is to supervise students completing the Masters of Entrepreneurship in their business incubation projects. 

Jo teaches innovation management, entrepreneurship and operations management. In the past, Jo worked as a Policy Advisor at the Ministry of Commerce, Wellington. Jo has a number of research interests in the entrepreneurship field. She has a PhD, which focused on gender differences in motivations for becoming an entrepreneur. Her current work is on the role of the family in entrepreneurial decisions. She is also studying the effects of the tall poppy syndrome on entrepreneurs in New Zealand and is participating in an ongoing study (with the Dunedin City Council) on succession planning for business owners. Read about some of Jo's research here.

Teaching Interests

Managing Innovation and Growth
Entrepreneurship
Operations Management

Teaching Responsibilities

MANT 303: Entrepreneurship

Research Interests

Entrepreneurship
Women entrepreneurs
Work-family balance for entrepreneurs
The role of the family in entrepreneurial decision making
The tall poppy syndrome and entrepreneurs

Ecopreneurs in New Zealand: a nationwide survey

Being environmentally sensitive is becoming more of a norm for businesses in New Zealand and many entrepreneurs are incorporating green values into their products and services. We think that this wave of ecopreneurial businesses is exciting and our research is showing that the way ecopreneurs act as change agents is important in terms of sustainability. Using results from some initial research, we are surveying as many ecopreneurs as possible to get a good picture of ecopreneurs in New Zealand with the aim to illuminate the importance and potential of such business ventures. Check out this site for further information.

Current Supervisions

PhD - in progress

Cle-Anne Gabriel -  Renewable energy start-up businesses: Typology and critical success factors in transitioning countries

Babak Zahraie - Entrepreneurs: Change agents toward sustainability

Recent Completion

Kirsty Dwyer - Is supply chain management a discipline? A comparative content analysis of academic and practitioner knowledge to determine disciplinary identity.

Recent Publications

For a list of recent publications, please click on the corresponding item:
Book Chapters
Cases
Conference Publications
Journal Articles
Teaching Notes
Working Papers

Contacts

Room CO415
Tel 64 3 470 3536
Fax 64 3 479 8173
Email jodyanne.kirkwood@otago.ac.nz