Charles Patti

Professor Charles Patti is Head, School of Advertising, Marketing, and Public Relations, Faculty of Business, at Queensland University of Technology in Brisbane, Australia.

Charles teaches integrated marketing communication, advertising management, and marketing management. Prior to joining QUT in 1997, he had been a member of the staff at the University of Hartford, the University of Denver, and Arizona State University. He has also held a number of international teaching assignments, including the University of Otago (New Zealand), Helsinki School of Economics (Finland), and Bocconi University (Italy).

Professor Patti’s research covers the general area of marketing management and focuses on marketing communication. He is the author and co-author of seven books and dozens of journal articles, business case studies, and reports. Among his books are: Cases in Marketing and Marketing Communication (Pearson Education Australia), Business-to-Business Advertising (McGraw-Hill Irwin), Advertising: A Decision-Making Approach (Harcourt), and The Making of Effective Advertising (Prentice-Hall). His research has appeared in a number of journals, including the Journal of Business Ethics, the Journal of Marketing, the Journal of Advertising, the Journal of Advertising Research, the Journal of Promotion Management, and the Journal of Marketing Communications. Professor Patti is the Associate Editor for the Journal of Marketing Communications and the Singapore Management Review. He is also on the editorial boards of the Journal of Promotion Management and the Journal of Marketing Education.

Contacts:

School of Advertising, Marketing, and Public Relations
Queensland University of Technology
Level 10, Z Block/2 George Street
Brisbane, Qld 4001
Australia

Email: c.patti@qut.edu.au
Tel: +61-7-3864-2972
Fax: +61-7-3864-1192
Mobile: 0407-322-041

< Back to Members page