Undergraduate Programmes
- Bachelor of Commerce - BCom
- Bachelor of Commerce with Honours - BCom(Hons)
- Marketing Management Minor
- Degree Plans
- Degree Combinations
Bachelor of Commerce - BCom
(Majoring in Marketing Management)
The BCom is a three-year undergraduate degree. You can major in Marketing Management, combine it with another major (double major) or complete a double degree. In addition to completing the requirements of your Marketing major, all students starting a BCom or BCom(Hons) must also complete the following core commerce papers.
BSNS 102 Quantitative Analysis for Business (18 points)
BSNS 103 Marketing and Consumption (18 points)
BSNS 104 Principles of Economics 1 (18 points)
BSNS 105 Management and Organisations (18 points)
BSNS 106 Information and Communication in Organisations (18 points)
BSNS 107 Understanding Accounting (18 points)
BSNS 108 Business Finance (18 points)
To complete a BCom you need to pass papers totalling a minimum of 360 points, including all the core business papers as outlined above. At least 180 of those points must be above 100-level with a minimum of 72 points at 300-level. A maximum of 90 non-Commerce points can be credited towards your BCom.
BCom (Marketing Management) Paper Requirements *
* This is a guide only. Refer to the current University Calendar for full details.
*** These regulations apply to students commencing a BCom or BCom(Hons) from 2011. Separate regulations exist for BCom/ BCom(Hons) students who began in 2007, 2008 & 2009 or prior to 2007. If you are unsure about your degree structure, contact the Director of Undergraduate Studies in the Department of Marketing.
Please note that BSNS denotes core commerce papers, a standard set of papers to be completed by all BCom students, regardless of their major. The core papers do not all need to be completed in your first year. However, because BSNS 102 (or QUAN 101) is a prerequisite for MART 307, you should complete this in your first year so you can take MART 307 in your second year and keep further options open. BSNS 103 (Marketing and Consumption) is both a core commerce paper and a 100-level requirement for a marketing management major. This should also be completed in your first year. All core commerce papers must be completed before you enrol for 300-level papers (with the exception of MART 307).
Bachelor of Commerce with Honours - BCom(Hons)
(Majoring in Marketing Management)
The BCom(Hons) is currently a four-year degree – the final year of study is at postgraduate level and includes a dissertation. Yes, it takes an extra year, and involves more advanced study, but the investment gives you other advantages besides higher levels of knowledge and understanding.
It’s true that employers look more favourably on honours graduates, so it’s a great way to stand out from the rest.
It’s also true that honours gives you a real taste of postgraduate study. It’s about the best grounding you can get to prepare you for higher study, and many honours graduates go on to Master’s or PhD programmes.
Our honours degree gives you a chance to develop academic and practical research skills. In your fourth year you complete a large individual research dissertation.
Besides preparing students for postgraduate work (such as MBus, MCom or PhD) the research skills gained in honours are highly desirable for graduates considering careers in areas such as market research, consultancy, policy and other industry-based analysis roles.
You need to know that entrance to honours is competitive – it’s based on grades in your previous papers. You should aim for at least a B+ average in Marketing papers if you’re serious about getting in.
Admission to BCom(Hons) – Marketing Department Guidelines
| NB: There will be no new admissions to second or third stage honours courses in 2012 It is intended that from 2013 the current four-year programme structure for the Bachelor of Commerce with Honours (BCom(Hons)) degree will be discontinued. Instead, students who wish to complete a BCom(Hons) degree will first complete an ordinary three-year BCom degree, graduate in that degree, and then complete a one-year postgraduate honours degree. Students who wish to apply for admission to the BCom(Hons) in Marketing in 2013 will need to make sure that they have been admitted to the degree of Bachelor of Commerce majoring in Marketing with an average grade of at least B+ for the appropriate 300-level papers. |
Transitional Arrangements
Students who completed second stage honours in 2011 may choose to either:
a) continue with third stage in 2012 and fourth stage in 2013 and graduate with a four year honours degree;
b) or complete a Bachelors degree in 2012 and apply for admission to the new honours degree in 2013.
Students who completed third stage honours in 2011 will move to fourth stage honours in 2012.
In exceptional circumstances, students may still be admitted directly to fourth stage honours in 2012 without having passed the corresponding second and third year stages. These students would normally be expected to have:
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passed papers worth 360 points, fulfilled the major subject requirements for a BCom in Marketing, and not graduated with a BCom, and
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achieved a grade average of at least B+ for the equivalent of the third stage honours course in Marketing, and
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passed MART 355
BCom(Hons) (Marketing Management) Paper Requirements for 2012*
* This is a guide only. Refer to the current University Calendar for full details.
** The BCom(Hons) degree structure will change from 2013.
If you are interested in finding out more about our honours programme please contact Director of Undergraduate Studies Associate Professor John Knight, Room 6.19 Commerce Building, Tel 479 8156, Email john.knight@otago.ac.nz.
Marketing Management Minor
(BCom, BA, BCApSc, BSc, BTheol)
A Marketing minor is perfect for students who have decided to study another commerce major or even a non-commerce degree, but would like to enhance this with a good grounding in marketing. A Marketing minor can be taken as part of a BCom, BA, BCApSc, BSc and BTheol and will be formally recognised on your academic transcript.
Further information about a Minor in Marketing Management is available elsewhere on the University website.
Degree Plans
Bachelor of Commerce (Marketing Management)
Bachelor of Commerce with Honours (Marketing Management)
Popular Degree Combinations
A BCom majoring in Marketing Management is a versatile degree that can be combined with a wide range of programmes at the University of Otago.
You could complete a Bachelor of Commerce, with a double major:
Accounting
Economics
Finance
Information Science
International Business
Management
Tourism
While you can study almost any other discipline alongside Marketing, popular double degrees combinations include a Bachelor of Commerce (Marketing Management) and one of the following:
Bachelor of Arts, majoring in:
Art History & Theory
Communication Studies
Design
Film & Media Studies
Psychology
Bachelor of Consumer Applied Science, majoring in:
Consumer Food Science
Design
Bachelor of Physical Education, majoring in:
Exercise Prescription & Management
Exercise & Sport Management
Sport & Leisure Studies
Bachelor of Science, majoring in:
Psychology