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Ben Wooliscroft - Publications

Refereed Journal Articles

Rosenstreich, D., & Wooliscroft, B. (2012). Assessing international journal impact: The case of marketing. European Business Review, 24(1), 58-87. doi:10.1108/09555341211191553

Ganglmair-Wooliscroft, A. & Wooliscroft, B. (2011). A cross-cultural application of the Affective Response to Consumption Scale: Investigating US-American and Austrian passengers on long-haul flights. Journal of Business Research. Advance Online Publication. doi: 10.1016/j.jbusres.2011.09.016

Wooliscroft, B. (2011). Marketing theory as history. Marketing Theory, Advance Online Publication. doi: 10.1177/1470593111418800

Wooliscroft, B., & Lawson, R. (2010). Teaching the history of marketing theory. Journal of Historical Research in Marketing, 2(4), 467-478. doi: 10.1108/17557501011092501

Ganglmair-Wooliscroft, A., & Wooliscroft, B. (2010). Different Englishes? Investigating equivalency of the affective-reponse-to consumption scale amongst geographically disparate groups of English speakers. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 23, 137-155.

Mitchell, R. W., Wooliscroft, B., & Higham, J. (2010). Sustainable market orientation: A new approach to managing marketing strategy. Journal of Macromarketing, 30(2), 160-170. doi: 10.1177/0276146710361928

Rosenstreich, D., & Wooliscroft, B. (2009). Measuring the impact of accounting journals using Google Scholar and the g-index. British Accounting Review, 41(4), 227-239. doi: 10.1016/j.bar.2009.10.002

Wooliscroft, B. (2008). Reinventing Wroe. Marketing Theory, 8(4), 367-385.

Rosenstreich, D. and Wooliscroft, B. (2006a). How international are the top academic journals? The case of marketing. European Business Review, 18(6):422–436.

Lawson, R. and Wooliscroft, B. (2004). Human nature and the marketing concept. Marketing Theory, 4(4):311–326.

Wooliscroft, B. (2003b). Wroe Alderson’s Contribution to Marketing Theory Through His Textbooks. Journal of the Academy of Marketing Science, 31(4):481–485.

Ganglmair, A. and Wooliscroft, B. (2001b). K-Means vs. Topology Representing Networks Comparing Ease of Use for Gaining Optimal Results with Reference.

Refereed Conference Proceedings

Sumida, K., Wooliscroft, B., & Fujimoto. J. (2011). An investigation of sports fans’ ownership of a professional sports team: A case study of the disappearance of fans' team. North American Society for Sport Management Conference (NASSM 2011).

Sumida, K., & Wooliscroft, B. (2011). Sports fans’ownership of teams. In Proceedings of the 34th Annual Macromarketing Conference, The new world: Macromarketing yesterday today and tomorrow (pp. 307-327). Williamsburg VA.

Wooliscroft, B. (2011). How WEIRD is Marketing? And why should macromarketing care? Macromarketing Conference. In Proceedings of the 34th Annual Macromarketing Conference, The new world: Macromarketing yesterday today and tomorrow (pp. 169-174). Williamsburg VA.

Wooliscroft, B. (2010). Personal transportation as a macromarketing issue: Introductory remarks. In T. L. Rittenberg & M. Petersen (Eds.), The 35th Annual Meeting of the Macromarketing Society: Exploring the Frontiers of Macromarketing (pp. 369-70). Laramie, Wyoming, United States of America: University of Wyoming.

Noone, A., & Wooliscroft, B. (2010). Towards a hierarchy of ethical consumption. In T. L. Rittenberg & M. Petersen (Eds.), The 35th Annual Meeting of the Macromarketing Society: Exploring the Frontiers of Macromarketing (pp. 595-603). Laramie, Wyoming, United States of America: University of Wyoming.

Poulsen, S., & Wooliscroft, B. (2010). What are we teaching the children? In T. L. Rittenberg & M. Petersen (Eds.), The 35th Annual Meeting of the Macromarketing Society: Exploring the Frontiers of Macromarketing (pp. 375-383). Laramie, Wyoming, United States of America: University of Wyoming.

Mirosa, M., Lawson, R., & Wooliscroft, B. (2010). Differences in the ideologies of slow food supporters. In M. Lee (Ed). Proceedings of the International Centre for Anti-consumption Research (ICAR) / New Approaches to Consumer Resistance (NACRE) Symposium. 25-26th June. Marseille, France: Euromed Management.

Mitchell, R. W., Wooliscroft, B. & Higham, J. (2009). Sustainable marketing orientation – A new approach to managing marketing strategy. In T. Witkowski and A. W. Falkenberg (Eds), Rethinking Marketing in a Global Economy. Proceedings of the Macromarketing Seminar. Kristiansand, Norway: The Macromarketing Society and the University of Agder, 272-284.

Conejo, F. and Wooliscroft, B.(2009). Blunt surgical instruments – Reconceptualising brands as semiotic systems. In T. Witkowski and A. W. Falkenberg (Eds), Rethinking Marketing in a Global Economy. Proceedings of the Macromarketing Seminar. Kristiansand, Norway: The Macromarketing Society and the University of Agder, 346-362.

Conejo, F. and Wooliscroft, B. (2009) Homo mensura – Brands as anthropomorphic systems?. In T. Witkowski and A. W. Falkenberg (Eds), Rethinking Marketing in a Global Economy. Proceedings of the Macromarketing Seminar. Kristiansand, Norway: The Macromarketing Society and the University of Agder, 363-369.

Wooliscroft, B. (2009) The Bicycle as a macromarketing issue. In T. Witkowski and A. W. Falkenberg (Eds), Rethinking Marketing in a Global Economy. Proceedings of the Macromarketing Seminar. Kristiansand, Norway: The Macromarketing Society and the University of Agder, 525-534.

Poulsen, S. & Wooliscroft, B. (2009). Making ‘good’ decisions – dilemmas of the consumer. In T. Witkowski and A. W. Falkenberg (Eds), Rethinking Marketing in a Global Economy. Proceedings of the Macromarketing Seminar. Kristiansand, Norway: The Macromarketing Society and the University of Agder, 98-112.

Wooliscroft, B. (2008). Can marketing systems be informed by canonical examples from physics? In W. E. Kilbourne & J. Mittelstaedt (Eds), Proceedings of the Macromarketing Conference, Clemson, South Carolina USA, June 08.

Wooliscroft, B. (2008). Who needs who the most? (refereed abstract). In W. E. Kilbourne & J. Mittelstaedt (Eds.), Proceedings of the Macromarketing Conference, Clemson, South Carolina USA, June 08.

Wooliscroft, B. (2007b). Why Was Marketing Afraid of Systems? And Why It Should Be. In Baker, S. M. and Westbrook, D., editors, Macromarketing and Development: Building Bridges and Forging Alliances., pages 479–482. Proceedings of a Joint Conference of The International Society of Marketing and Development and The Macromarketing Society, The International Society of Marketing and Development and The Macromarketing Society.

Wooliscroft, B. (2006a). On readability and accuracy: The necessity of interpretivism in historical business research. In proceedings of the 5th European Conference on Research Methodology, pages 401–407.

Gutzewitz, C. andWooliscroft, B. (2006). Packaging aesthetics towards a conceptual model of competitive advantage in the case of wine. In Proceedings of the Academcy of Marketing Conference.

Rosenstreich, D. and Wooliscroft, B. (2006b). Sociometric status in the top 37 marketing journals using social network analysis. In Layton, M., Layton, R., and Wooliscroft, B., editors, Macromarketing 2006 Seminar Proceedings: Macromarketing the Future of Marketing?, pages 567–581, Dunedin, New Zealand. Macromarketing Society, Marketing Department, University of Otago.

Pecotich, A. andWooliscroft, B. (2006). A preliminary historical analysis of the influence on the journal of macromarketing. In Layton, M., Layton, R., and Wooliscroft, B., editors, Macromarketing 2006 Seminar Proceedings: Macromarketing the Future of Marketing?, pages 615–622, Dunedin, New
Zealand. Macromarketing Society, Marketing Department, University of Otago.

Aitken, R. and Wooliscroft, B. (2006). Marketing as hegemony. In Layton, M., Layton, R., andWooliscroft, B., editors, Macromarketing 2006 Seminar Proceedings: Macromarketing the Future of Marketing?, pages 583–588, Dunedin, New Zealand. Macromarketing Society, Marketing Department,
University of Otago.

Wooliscroft, B. and Molteno, T. (2005). Ants, Brand Loyalty, Variety Seeking, Market Topography and Aggregate Adaptive Optimization. In Peterson, M. and Hill, R., editors, Macromarketing at 30: Discource, Diversity, and Distinction. Remember the Titans!, pages 296–298. Macromarketing Society.

Rosenstreich, D. and Wooliscroft, B. (2005). What does it take to get published in a top marketing journal from Australasia? In Peterson, M. and Hill, R., editors, Macromarketing at 30: Discource, Diversity, and Distinction. Remember the Titans!, pages 73–84. Macromarketing Society.

Barnes, P. and Wooliscroft, B. (2005). Does society consider marketing to be a Science2 and is there an association between scientificity and benefit to society? In Peterson, M. and Hill, E., editors, Macromarketing at 30: Discource, Diversity,
and Distinction. Remember the Titans!, pages 270-285. Macromarketing Society.

Wooliscroft, B. (2004a). Demarketing during World War II, the Office of Price Administration. J. K. Galbraith’s Finest Hour? An Interview with John Kenneth Galbraith. In Kilbourne, W. E. and Mittelstaedt, J., editors, Macromarketing:
Systems, Causes, and Consequences.

Wooliscroft, B. (2004b). A tribute to wroe alderson. In Academy of Marketing Conference Proceedings. Academy of Marketing Science.

Wooliscroft, B. (2003a). Getting to Know Wroe: A Short Biography. In Redmond, W. H., editor, 28th Annual Macromarketing Conference Marketing to Diverse Cultures, pages 126–139.

Wooliscroft, Ben & Lawson, Rob (2003) The Branding System and Quality: Considered in light of the transfer of meaning in Redmond, William H. (Ed.) Marketing to Diverse Cultures: Proceedings of the 28th Annual Macromarketing Conference, pp.186-193.

Lawson, Rob & Wooliscroft, Ben (2003) Human Nature and the Marketing Concept in Redmond, William H. (Ed.) Marketing to Diverse Cultures: Proceedings of the 28th Annual Macromarketing Conference, pp. 215-223.

Lawson, Rob &Wooliscroft, Ben Critical States in Marketing ANZMAC 2002 Conference.

Wooliscroft, B. (2001). Too hard to Read? Wroe Alderson’s theory of marketing. In Don R. Rahtz and Pierre McDonagh, editor, Globalization and Equity: The Proceedings of the 26th Annual Macromarketing Conference, pages 435–447. University of Rijeka.

Wooliscroft, B. (2000a). An Assessment of Wroe Alderson’s General Theory of Marketing. In Nick Ellis, editor, AM2000 Doctoral Colloquium Proceedings, pages 141–146. University of Derby.

Wooliscroft, B. (2000b). Examining a Case for Quaker Influence on Modern Marketing Theory. In Shultz, C. J. I. and Grbac, B., editors, Marketing Contributions to Democratization and Socioeconomic Development Proceedings of Macromarketing 2000, pages 326–336. University of Rijeka.

Books

Layton, M., Layton, R., & Wooliscroft, B. (Eds.) (2006). Macromarketing 2006 Seminar Proceedings: Macromarketing the Future of Marketing?, Dunedin, New Zealand. Macromarketing Society, Marketing Department, University of Otago.

Wooliscroft, B., Tamilia, R., & Shapiro, S. J. (Eds.) (2006). A Twenty-first Century Guide to Aldersonian Marketing Thought. New York: Springer.

Book Chapters & Entries

Wooliscroft, B., & Ganglmair-Wooliscroft, A. (2009). Co-production in memorable service encounters: Three hot chocolates in Belgium. In A. Lindgreen, J. Vanhamme & Michael Beverland (Eds.), Memorable customer experiences: A research anthology (pp. 149-158). Aldershot, UK: Gower.

Wooliscroft, B. (2007). Wroe Alderson: A life. In M. & G.J.D. Tadajewski (Eds.), History of Marketing Thought, Vol. 2. London: Sage.

Wooliscroft, B. (2007c). Wroe Alderson a Life. In Tadajewski, M. and G., J. D., editors, History of Marketing Thought, volume Two. Sage Publications, London

Wooliscroft, B. (2006b). Wroe Alderson a Life. In Wooliscroft, B., Tamilia, R., and Shapiro, S. J., editors, A Twentyfirst Century Guide to Aldersonian Marketing Thought, pages 3–32. Springer, New York

Tamilia, R., Wooliscroft, B., and Shapiro, S. J. (2006b). List of Publications by Wroe Alderson. InWooliscroft, B., Tamilia, 7 R., and Shapiro, S. J., editors, A 21st Century Guide To Aldersonian Marketing Thought, pages 541–560. Springer, New
York

Tamilia, R., Wooliscroft, B., and Shapiro, S. J. (2006a). Authors Who Have Commented on Aldersonian Marketing Thought. In Wooliscroft, B., Tamilia, R., and Shapiro, S. J., editors, A 21st Century Guide To Aldersonian Marketing Thought, pages 561–571. Springer, New York

Ganglmair, A., & Wooliscroft, B. (2001). K-Means vs. Topology Representing Networks. In J.A. Mazanec, G.I. Crouch, J.R. Brent Ritchie & A.G. Woodside (Eds.), Consumer psychology in tourism, hospitality and leisure, Vol.2 (pp. 231-242). Oxon, U.K: CABI Publishing.

Non-refereed Journal Articles and Reports

Wooliscroft, B. (2007). Why was marketing afraid of systems? And why it should be. In S. M. Baker & D. Westbrook (Eds.), Macromarketing and Development: Building Bridges and Forging Alliances. Proceedings of the Joint Conference of the International Society of Marketing and Development, and the Macromarketing Society (pp. 479–482).