Rob Lawson - Publications
Refereed Journal Articles
Mirosa, M., & Lawson, R. (forthcoming, 2012). Revealing the lifestyles of local food consumers. British Food Journal.
Larsen, G., & Lawson, R. (2012). Consumer rights: An assessment of justice. Journal of Business Ethics. Advance Online Publication. doi: 10.1007/s10551-012-1275-9
Mirosa M., Lawson, R., & Gnoth, D. (2011). Linking personal values to energy efficient behaviors in the home. Environment & Behavior, Advance Online Publication, doi:10.1177/0013916511432332
Mainvil, L. A., Horwath, C. C., McKenzie, J. E., & Lawson, R. (2011). Validation of brief instruments to measure adult fruit and vegetable consumption. Appetite, 56(1), 111-117. doi: 10.1016/j.appet.2010.09.008
Ganglmair-Wooliscroft, A., & Lawson, R. (2011). Subjective wellbeing and its influence on consumer sentiment towards marketing: A New Zealand example. Journal of Happiness Studies, Advance Online Publication, doi:10.1007/s10902-011-9255-9
Lawson, R., Forbes, S., & Williams, J. (2011). Patterns of trust in sources of health information. New Zealand Medical Journal, 124(1328). Retrieved from http://www.nzma.org.nz/journal/124-1328/4508/content.pdf
Ganglmair-Wooliscroft, A., & Lawson, R. (2010). Subjective well-being of different consumer lifestyle segments. Journal of Macromarketing, 31(2), 172-183. doi: 10.1177/0276146710393251
Faucher, J-B. P. L., Everett, A. M., & Lawson, R. (2010). Modeling the knowledge processing system through the lens of complexity theory: Social energies, leadership, and the LIFE model. Journal of Information Technology Applications & Management, 17(3), 190-210.
Mainvil, L. A., Lawson, R., Horwath, C. C., McKenzie, J. E., & Hart, I. (2010). Validated scales to assess adult decisional balance to eat more fruits and vegetables. Appetite, 55(3), 454-465. doi: 10.1016/j.appet.2010.08.007
Wooliscroft, B., & Lawson, R. (2010). Teaching the history of marketing theory. Journal of Historical Research in Marketing, 2(4), 467-478. doi: 10.1108/17557501011092501
Stephenson, J., Lawson, R., Carrington, G., Barton, B., Thorsnes, P., & Mirosa, M. (2010). The practice of interdisciplinarity. International Journal of Interdisciplinary Social Sciences, 5(7), 271-282.
Stephenson, J., Barton, B., Carrington, G., Gnoth, D., Lawson, R., & Thorsnes, P. (2010). Energy cultures: A framework for understanding energy behaviours. Energy Policy, 38, 6120-6129. doi: 10.1016/j.enpol.2010.05.069
Larsen, G., Lawson, R., & Todd, S. (2010). The symbolic consumption of music. Journal of Marketing Management, 26(7-8), 671-685. doi: 10.1080/0267257X.2010.481865
Lawson, R., & Beckmann, S. (2010). Contemporary perspectives on sustainability and marketing in a financially challenged environment [Editorial]. Australasian Marketing Journal, 18(3), 179-180. doi: 10.1016/j.ausmj.2010.06.001
Breitbarth, T., Mitchell, R., & Lawson, R. (2010). Service performance measurement in a New Zealand local government organization. Business Horizons, 53, 397-403. doi: 10.1016/j.bushor.2010.03.004
Mainvil, L. A., Lawson, R., Horwath, C. H., McKenzie, J. E., & Reeder, A. I. (2009). Validated scales to assess adult self-efficacy to eat fruits and vegetables. American Journal of Health Promotion, 22(6).
Hazelwood, E., Lawson, R. & Aitken, R. (2009). An essential guide to audience. Marketing Intelligence and Planning, 27(6), p.789-804.
Larsen, G., Lawson, R., & Todd, S. (2009). The consumption of music and self representation in social interaction. Australasian Marketing Journal, 17(1), 16-26. doi:10.1016/j.ausmj.2009.01.006
Lawson, R., Guthrie, J., Cameron, A., & Fischer, W. (2008). Creating value through cooperation? An investigation of farmers’ markets in New Zealand. British Food Journal, 110(1), 11-25.
Aitken, R., Gray, B., & Lawson, R. (2008). Advertising effectiveness from a consumer perspective. International Journal of Advertising, 27(2), 279-297.
Faucher, J-B., Everett, A., & Lawson, R. (2008). Reconstituting knowledge management. Journal of Knowledge Management, 12(3), 3-16.
Mainvil, L., Lawson, R., Horwath, C., McKenzie, J., & Reeder, A. (2008). Validated scales to assess adult self-efficacy to eat fruits and vegetables. American Journal of Health Promotion, 22(6).
Ganglmair-Wooliscroft, A., & Lawson, R. (2008). Applying the international well-being index to investigate subjective well-being of New Zealanders with European and with Maori Heritage. Kotuitui: New Zealand Journal of Social Sciences Online, 3(1), 53-72.
Thyne, M., Lawson, R., & Todd, S. (2006). The use of conjoint analysis to assess the impact of the cross-cultural exchange between hosts and guests. Tourism Management, 27(2), 201-213.
Grix, M., Todd, S., & Lawson, R. (2006). Towards a measure of individual consumer morality. European Advances in Consumer Research, 7(1), 616-622.
Cornwell, B., & Lawson, R. (2006). Dependence in consumer behavior research: Exploring measurement. Advances in Consumer Research, 33(1), 541-548.
Guthrie, J., Guthrie, A., Lawson, R., & Cameron, A. (2006). Farmers’ markets: The small business counter-revolution in food production and retailing. British Food Journal, 108(7), 560-573. Previously presented to the AGSE International Research Exchange Conference at UNITEC, Auckland, February, 2006.
Lawson, R., & Williams, J. (2005). Promoting fruit and vegetable consumption for improved health. Prism, 3(2). Available at: http://praxis.massey.ac.nz/354.html
Lawson, R., & Wooliscroft, B. (2004). Human nature and the marketing concept. Marketing Theory, 4(4), 311-326.
Hyde, K., & Lawson, R. (2003). The nature of independent travel. Journal of Travel Research, 42(1), 13-23.
Lawson, R., & Todd, S. (2003). Consumer preferences for payment methods. The International Journal of Bank Marketing, 21(2), 72-79.
Lawson, R., & Todd, S. (2003). Towards an understanding of frugal consumers. Australasian Marketing Journal, 11(3), 8-18.
Ganglmair, A., & Lawson, R. (2003). Measuring affective response to consumption using Rasch Modeling. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behaviour, 16, 198-210.
Larsen, G., Lawson, R., & Todd, S. (2002). More than a feeling: An exploration into the self-symbolic consumption of music. European Advances in Consumer Research, 5, 124-129.
Larsen, G., Lawson, R., & Fischer, W. (2002). Consumer affairs in rural New Zealand. Journal of Consumer Policy, 25, 233-256.
Lawson, R., & Todd, S. (2002). Consumer lifestyles: A social stratification perspective. Marketing Theory, 2(3), 295-307.
Lawson, R., Juric, B., & McLean, G. (2002). Foreign currency conversion strategies used by tourists. Annals of Tourism Research, 29(3), 866- 869.
Williams, J., & Lawson, R. (2001). Community issues and residents’ opinions of tourism. Annals of Tourism Research, 28(2), 269-290.
Lawson, R., & Thyne, M. (2001). Inept sets and destination avoidance. Journal of Vacation Marketing, 7(3), 199-208.
Thyne, M., & Lawson, R. (2001). Addressing tourism public policy issues through attitude segmentation of host communities. Current Issues in Tourism, 4(2-4), 392-400.
Todd, S., & Lawson, R. (2001). Lifestyle segmentation and museum/gallery visiting behaviour. International Journal of Nonprofit and Voluntary Sector Marketing, 6(3), 269-277.
Lawson, R., Todd, S., & Boshoff, C. (2001). Consumer sentiment towards marketing. Australasian Marketing Journal, 9(2), 7-22.
Deng, S., Lawson, R., & Moutinho, L. (2000). Travel agents’ attitudes towards automation and delivery of service. Asia Pacific Journal of Marketing and Logistics, 12(4), 60-72.
Lawson, R., Young, T., & Thyne, M. (1999). Comparative study of tourism perceptions. Annals of Tourism Research, 26(2), 442-445.
Todd, S., & Lawson, R. (1999). Towards a better understanding of the financial donor: An examination of donor behaviour in terms of value structure and demographics. International Journal of Nonprofit and Voluntary Sector Marketing, 4(3), 235-244.
Lawson, R., Cossens, J., Williams, J., & Young, T. (1998). Residents’ attitudes towards tourism in ten New Zealand towns. Tourism Management, 19(3), 247-256.
Martin, B., & Lawson, R. (1998). Mood and framing effects in advertising. Australasian Marketing Journal, 6(1), 35-50.
Todd, S., Lawson, R., & Faris, F. (1998). A lifestyle analysis of New Zealand consumers. Journal of Marketing and Logistics, 10(3), 30-47.
Todd, S., Lawson, R., & Northover, H. (1998). Value orientation and media consumption behaviour. European Advances in Consumer Research, 3, 328-332.
Polonsky, M., Uncles, M., Johnson, L., Lawson, R., Wilkinson, I., & Alpert, F. (1998). Perspectives on academic publishing. Australasian Marketing Journal, 6(2), 63-80.
Lawson, R., Gnoth, J., & Paulin, K. (1995). Tourist’s awareness of prices for attractions. Journal of Travel Research, 34(3), 3-10. DOI: 10.1177/004728759503400101
Driscoll, A., Lawson, R., & Niven, B. (1994). Consistency between two alternative measures of perception. Annals of Tourism Research, 21(3), 499-511.
Beede, P., & Lawson, R. (1992). The effect of plain packages on the perception of cigarette health warnings. Public Health, 106, 315-322.
Lawson, R. (1991). Patterns of tourist expenditure and types of vacation across the family life cycle. Journal of Travel Research, 29(4), 12-18.
Beede, P., & Lawson, R. (1991). Brand image attraction: The promotional impact of cigarette packaging. New Zealand Family Physician, Spring, 175-177.
Lawson, R., Rummel, A., Fiegler, B., & Mueller-Heumann, G. (1990). A New Zealand lifestyle survey. New Zealand Journal of Business, 12, 22-35.
Driscoll, A., & Lawson, R. (1990). Positioning destination New Zealand: A multidimensional scaling approach. New Zealand Journal of Business, 12, 105-118.
Lawson, R. (1989). A modernised New Zealand family life cycle. New Zealand Journal of Business, November, 52-65.
Lawson, R. (1988). The family life cycle: A demographic analysis. Journal of Marketing Management, June, 13-32.
Lawson, R. (1985). Group cohesiveness and conformity. Quarterly Review of Marketing, 10(3), 1-7.
Lawson, R. (1985). An analysis of complaints about advertising. International Journal of Advertising, 4(4), 279-295.
Lawson, R. (1984). Sponsorships: Their nature and role as a form of media. Industrial Management and Data Systems, May/June, 15-20.
Lawson, R. (1983). Marketing: The key to organisational effectiveness. Long Range Planning, 16(4), 90-93.
Lawson, R., & Watt, A. (1983). Marketing orientated pricing for U.K. banks. International Journal of Bank Marketing, 1(2), 53-67.
Lawson, R. (1980). Multiple discriminant analysis: An aid to market segment description. European Journal of Marketing, 14(7), 387-396.
Refereed Conference Proceedings
Mirosa, M., Lawson, R., Gnoth, D., & Stephenson, J. (2011). Rationalising energy-related behaviour in the home: Insights from a value-laddering approach. ECEEE 2011 SUMMER STUDY: Energy efficiency first: The foundation of a low-carbon society, pp. 2109-2119.
Lawson, R., Barton, B., Carrington, G., Ford, R., Gnoth, D., Iannou, M., Stephenson, J., & Thorsnes, P. (2011). Energy cultures: An empirical examination of New Zealand households. Sustainable Consumption Towards Action and Impact Conference. Hamburg, 6-8 November 2011.
Thorsnes, P., & Lawson, R. (2011). Household preferences for energy efficient space and water heating systems. 34th IAEE International Conference: Institutions, efficiency, and evolving energy technologies, Stockholm, June 19-23.
Lawson, R., Henry, J., & Grieve, C. (2011). Understanding resistance to the adoption of energy efficient technologies. In: Patterson, A., & Oakes, S. (Eds.). Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever, Academy of Marketing, Liverpool.
Lawson, R., & Larsen, G. (2011). How consumer rights frame justice in the marketplace. In: Patterson, A., & Oakes, S. (Eds.). Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever, Academy of Marketing, Liverpool.
Forbes, S., Robertson, K., & Lawson, R. (2010). Text messaging as a behavioural intervention tool: Can it increase physical activity? 2010 International NonProfit and Social Marketing Conference, Brisbane, Australia, 15-16 July 2010.
Mirosa, M., Lawson, R., & Wooliscroft, B. (2010). Differences in the ideologies of slow food supporters. In M. Lee (Ed). Proceedings of the International Centre for Anti-consumption Research (ICAR) / New Approaches to Consumer Resistance (NACRE) Symposium. 25-26th June. Marseille, France: Euromed Management.
Mirosa, M., & Lawson, R. (2009). Boundaries of belonging: Insights into the membership of consumer movements. In D. Tojib (Ed.), Proceedings of the Australian and New Zealand Marketing Academy Conference: Sustainable Management and Marketing. ANZMAC. Retrieved from www.anzmac2009.org.
Lawson, R., Larsen, G. & Todd, S. (2009) Music & Self-Representation: Testing the Conceptual Framework. Academy of Marketing Conference: Putting Marketing in its Place, 6-9 July 2009, Leeds Metropolitan University.
Mutch, N. & Lawson, R. (2009). Good and Fair: Power & Perceptions of Justice in Corporate-Nonprofit Partnerships. In T.H. Witkowski, Rethinking Marketing in a Global Economy. Proceedings of the 34th Annual Macromarketing Conference. Kristiansand, Norway: University of Agder, 466-479.
Lawson, R., Byron, E., Davey, D. & Ganglmair-Wooliscroft, A. (2009). Musical Contributions to Consumer Activism - 1955-1975. In T.H. Witkowski, Rethinking Marketing in a Global Economy. Proceedings of the 34th Annual Macromarketing Conference. Kristiansand, Norway: University of Agder, 195-201.
Ganglmair-Wooliscroft, A. & Lawson, R. (2009). Variation in subjective well-being across lifestyle segments. In T.H. Witkowski, Rethinking Marketing in a Global Economy. Proceedings of the 34th Annual Macromarketing Conference. Kristiansand, Norway: University of Agder, 238-251.
Breitbarth, T ., Mitchell, R. & Lawson, R. (2009). Service performance measurement in New Zealand local government – the case of a large South Island city council. Performance Measurement Association Annual Conference, Cranfield University/University of Otago, Dunedin, New Zealand, April 14-17.
Everett, A., Faucher, J-B., & Lawson, R. (2008). Applying complexity theory to the foundation of knowledge management: Recasting the DIKW pyramid as the E2E model. Proceedings of International Conference on IT applications and management.
Lawson, R., & Mirosa, M. (2008). Revealing the lifestyles of local food consumers. ANZMAC. Sydney, Australia: University of Sydney, December 1-3.
Lawson, R. (2008). An A-Z of marketing of excellence in tourism, hospitality and catering. ANZMAC. Sydney, Australia: University of Sydney, December 1-3.
Williams, J., Lawson, R., & Forbes, S. (2008). The role of social norms and self-efficacy in motivations to exercise. ANZMAC. Sydney, Australia: University of Sydney, December 1-3.
Faucher, J-B., Everett, A.M., & Lawson, R. (2008). Applying a modified Delphi approach to determine the current state of the concept of knowledge. 39th Annual Conference of the Decision Sciences Institute. Baltimore, Maryland, USA. November, 2008 (pp. 4801-4806).
Knight, J., Mather, D., Holdsworth, D., & Lawson, R. (2007). What they say vs what they do: Revealed and stated preferences for genetically modified food. 36th European Marketing Academy Conference, Reykjavik, Iceland.
Faucher, J-B., Everett, A., & Lawson, R. (2007). Extending the knowledge management paradigm: The e2e model, from existence to enlightenment. In S. Lee, & A. Everett (Eds.), Digital Convergence and e-Globalization, Pan-Pacific Conference XXIV. Dunedin, New Zealand. (CDROM).
Faucher, J-B., Everett, A., & Lawson, R. (2007). Examining successful complex adaptive organizations via the LIFE model: The case of Wikipedia. Proceedings of the 38th Annual Meeting of the Decision Sciences Institute (pp. 3191-3186). Phoenix, Arizona.
Lawson, R., Faucher, J-B., & Everett, A. (2007). Power laws and success rates of new product introductions. Proceedings of the Australian New Zealand Marketing Academy 2007 Conference (ANZMAC) (pp. 946-953). Dunedin, New Zealand.
Lawson, R., & Williams, J. (2006). Consumer trust in sources for health information. In Proceedings of the 35th European Marketing Academy (EMAC) Conference. Athens. (CDROM).
Ganglmair-Wooliscroft, A., & Lawson, R. (2006). Applying the International Wellbeing Index in New Zealand: Preliminary results. In R. Layton, M. Layton, & B. Wooliscroft (Eds.), 31st Annual Macromarketing Seminar: Macromarketing, the future of marketing? (pp. 349-368). Queenstown, New Zealand.
Lawson, R. (2006). Lifestyles as a macro construct? In R. Layton, M. Layton, & B. Wooliscroft (Eds.), 31st Annual Macromarketing Seminar: Macromarketing, the future of marketing? (pp. 391-402). Queenstown, New Zealand.
Gutewitz, C., & Lawson, R. (2006). Credit card issues. Proceedings of the Australian and New Zealand Marketing Academy Conference 2006: Advancing theory, maintaining relevance. Brisbane, Australia: School of Advertising, Marketing and Public Relations Queensland University of Technology.
Faucher, J-B., Everett, A., & Lawson, R. (2006). Reconstituting knowledge management. Proceedings of the International Conference on Business Knowledge Management (pp. 155-169). Macao, China: Macao Polytechnic Institute.
Faucher, J-B., Everett, A., & Lawson, R. (2006). The LIFE model: Towards a new understanding of the knowledge processing feedback system. Proceedings of the International Conference on Business Knowledge Management (pp. 36-50). Macao, China: Macao Polytechnic Institute.
Faucher, J-B., Everett, A., & Lawson, R. (2006). Towards a new understanding of the knowledge processing feedback system: Introducing the LIFE Model. In M. Cline (Ed.), Proceedings of the 37th Annual Meeting of the Decision Sciences Institute (pp. 29411-29416). Atlanta, GA: Decision Sciences Institute.
Grix, M., Todd, S., & Lawson, R. (2005). Shaping a new individual consumer morality measure. In Proceedings of the 34th European Marketing Academy (EMAC) Conference. Milan, Italy. (CDROM).
Lawson, R., & Ganglmair-Wooliscroft, A. (2005). Exploring interrelationships in health orientated behaviours. In Proceedings of the 34th European Marketing Academy (EMAC) Conference. Milan, Italy. (CDROM).
Ganglmair-Wooliscroft, A., & Lawson, R. (2005). Introducing the Rasch model as an alternative measurement paradigm when investigating quality-of-life. In M. Peterson & R. P. Hill (Eds.), Proceedings of the 30th Annual Macromarketing Conference, (pp. 245-255). St. Petersburg, FL, USA: Macromarketing Society.
Grix, M., Lawson, R., & Todd, S. (2004). Re-conceptualising and measuring individual morality in consumer decision making. In J. L. Muriera (Ed.), Proceedings of the 33rd EMAC Conference. Murcia, Spain: University of Murcia.
Lawson, R., Guthrie, J., & Fischer, W. (2004). Creating value through cooperation? The case of farmers’ markets in New Zealand. In W. Weber (Ed.), Proceeding of Rencontres de St-Gall: Value creation in entrepreneurship and SMEs. Switzerland: Swiss Research Institute of Small Business and Entrepreneurship. (CDROM).
Todd, S., Lawson, R., & Watkins, L. (2004). Understanding the social responsibility of New Zealand consumers. In J. Wiley, & P. Thirkell (Eds.), Proceedings of the Australia and New Zealand Marketing Academy Conference 2004: Marketing Accountabilties and Responsibilities. Wellington: Victoria University.
Mather, D., & Lawson, R. (2003, May). Pooled analysis results from brand extension replications. EMAC, Strathclyde, May. Proceedings of the 32nd European Marketing Academy (EMAC) Conference. Glasgow: University of Strathclyde. (CDROM).
Ganglmair, A., & Lawson, R. (2003, June). Rasch modelling the affective response to consumption. Paper presented at the Consumer Satisfaction and Dissatisfaction Conference.
Hazlewood, E., & Lawson, R. (2003). The search for the theatre guide: Are market mavens or opinion leaders more likely to show effective influential behaviour over non-attendees of theatre? In A. Farrell, N. Lee, & I. Lings (Eds.), Proceedings of the Academy of Marketing Annual Conference 2003: A history of the next decade. UK: Niche Publications. (CDROM).
Todd, S., & Lawson, R. (2003). Consumer ethics and social value orientation. In A. Farrell, N. Lee, & I. Lings (Eds.), Proceedings of the Academy of Marketing Annual Conference 2003: A history of the next decade. UK: Niche Publications. (CDROM).
Lawson, R., & Wooliscroft, B. (2003). Human nature and the marketing concept. In W.H. Redmond (Ed.), Proceedings of the 28th Annual Macromarketing Conference: Marketing to diverse cultures (pp. 215-223). ). Ohio: Bowling Green State University.
Wooliscroft, B., & Lawson, R. (2003). The branding system and quality: Considered in light of the transfer of meaning. In W.H. Redmond (Ed.), Proceedings of the 28th Annual Macromarketing Conference: Marketing to diverse cultures, (pp. 186-193). Ohio: Bowling Green State University.
Aitken, R., Lawson, R., & Gray, B. (2003). Advertising typologies: A meta-analysis. In R. Kennedy (Ed.), Proceedings of the Australian and New Zealand Marketing Academy Conference 2003: Celebration of Ehrenberg and Bass: Marketing discoveries, knowledge and contribution (pp. 114-121). Adelaide: University of South Australia. (CDROM).
Todd, S., & Lawson, R. (2003). Profiling the frugal consumer. In R. Kennedy (Ed.), Proceedings of the Australian and New Zealand Marketing Academy Conference 2003: Celebration of Ehrenberg and Bass: Marketing discoveries, knowledge and contribution (pp. 271-277). Adelaide: University of South Australia. (CDROM).
Todd, S., & Lawson, R. (2002, May). Values and frugality. Proceedings of the 31st European Marketing Academy (EMAC) Conference. Braga, Portugal. (CDROM).
Lawson, R., Juric, B., & Frances, G. (2002, May). Schematic processing of the internal reference price. Proceedings of the 31st European Marketing Academy (EMAC) Conference. Braga, Portugal. (CDROM).
Ganglmair, A., & Lawson, R. (2002). Conceptualising affective satisfaction. In R. Shaw, S. Adam, & H. McDonald (Eds.), Proceedings of the Australian and New Zealand Marketing Academy Conference (pp. 1411-1420). Geelong: Deakin University. (CDROM).
Gray, V., Lawson, R., & Fam, K. (2002). Chinese values classification: A replication and extension study. In R. Shaw, S. Adam, & H. McDonald (Eds.), Proceedings of the Australian and New Zealand Marketing Academy Conference (pp. 2491-2498). Geelong: Deakin University. (CDROM).
Mather, D., & Lawson, R. (2002). Empirical generalisations of brand extension theory and the role of general linear mixed models. In R. Shaw, S. Adam, & H. McDonald (Eds.), Proceedings of the Australian and New Zealand Marketing Academy Conference (pp. 2031-2037). Geelong: Deakin University. (CDROM).
Lawson, R., & Wooliscroft, B. (2002). Critical states in marketing. In R. Shaw, S. Adam, & H. McDonald (Eds.), Proceedings of the Australian and New Zealand Marketing Academy Conference (pp. 1571-1576). Geelong: Deakin University. (CDROM).
Lawson, R., Larsen, G., & Fischer, W. (2001). Assessing consumers' perceptions of consumer rights. In E. Breivik, A. Falkenberg, & K. Grønhaug (Eds.). Proceedings from the 30th EMAC Conference (pp. 7-12). Bergen: Norwegian School of Economics & Business Administration. (CDROM).
Lawson, R., Frances, G., & Juric, B. (2001, November). A schema approach to considering internal reference prices. Paper presented at the 5th Annual Pricing Conference. New York: Fordham University.
Lawson, R., & Todd, S. (2001). Consumer sentiment: New Zealanders’ attitudes towards marketing. Paper presented at the Australia and New Zealand Marketing Academy Conference. Auckland: Massey University.
Lawson, R., & Todd, S. (2001). Repackaging consumer lifestyles. Paper presented at the Australia and New Zealand Marketing Academy Conference. Auckland: Massey University.
Thyne, M., & Lawson, R. (2000, March). The design of a traditional social distance scale to be used in the context of tourism. Paper presented at the ACR Asia Pacific Conference. Gold Coast, Australia: Griffith University.
Boyd, A., Lawson, R., & Juric, B. (2000, March). Consumers’ evaluations of non-comparable alternatives. Paper presented at the ACR Asia Pacific Conference. Gold Coast, Australia: Griffith University.
Thyne, M., & Lawson, R. (2000, September). Tourist motivations established through interviews using the means-end technique. Paper presented at the Tourism 2000 Conference. University of Northumbria and Sheffield Hallam University. (CDROM).
Lawson, R., & Thyne, M. (2000, September). Destination avoidance. Paper presented at the Tourism 2000 Conference. University of Northumbria and Sheffield Hallam University. (CDROM).
Todd, S., & Lawson, R. (1999). Are different people attracted to different charities?: An empirical analysis. 3rd Academy of Marketing Conference (pp. 1859-1876). University of Sterling.
Thyne, M., & Lawson, R. (1999). The timing of information search by tourists. Paper presented at the Australia and New Zealand Marketing Academy Conference. Sydney, Australia: University of New South Wales. (CDROM).
Thyne, M., & Lawson, R. (1998, September). Developing two types of social distance scale to be used in the host-guest context of tourism. Paper presented at the Multicultural Marketing Conference. Montreal, Canada: Academy of Marketing Science.
Lawson, R., & Thyne, M. (1998). Expenditure patterns in six travel lifestyle segments. Paper presented at the Australia and New Zealand Marketing Academy Conference. Dunedin, New Zealand: Department of Marketing, University of Otago.
Thyne, M., & Lawson, R. (1998). Attitude segmentation of residents with regard to tourism. Paper presented at the New Zealand Tourism and Hospitality Research Conference. Akaroa, New Zealand: Lincoln University.
Lawson, R., Todd, S., & Bingham, R. (1997, July). Values and travel behaviour. Paper presented at the Annual Conference of the British Marketing Academy. Manchester. (Winner of Best Paper Award).
Martin, B., & Lawson, R. (1997). Mood effects and advertising. Paper presented at the Australia and New Zealand Marketing Academy Conference. Melbourne: Monash University. (Winner of Best Paper award).
Lawson, R., Juric, B., Thyne, M., & Young, T. (1997). Conceptualising tourist lifestyles: A New Zealand example. Paper presented at the Australia and New Zealand Marketing Academy Conference. Melbourne: Monash University.
Thyne, M., & Lawson, R. (1997). Establishing a social distance scale to determine the impact of visitors’ culture on host community support for tourism. Paper presented at the Australia and New Zealand Marketing Academy Conference. Melbourne: Monash University.
Lawson, R., & Juric, B. (1996, February). Measurement of fair and upper reservation prices: An experimental approach. Competitive paper presented to the Australian Marketing Conference. Adelaide, Australia.
Todd, S., Lawson, R., & Faris, F. (1996). A lifestyle analysis of New Zealand consumers. In A. Martin, & R. Starr (Eds.), Proceedings of the Australia New Zealand Marketing Educators Conference (pp.328-347). Auckland, New Zealand: University of Auckland.
Lawson, R., Webster, B., & Todd, S. (1996). A study of New Zealand consumers’ values & food consumption behaviour. In A. Martin, & R. Starr (Eds.), Proceedings of the Australia New Zealand Marketing Educators Conference (volume 1, p. 346). Auckland, New Zealand: University of Auckland.
Wall, S., & Lawson, R. (1993). Consumer’s perceptions of alternative forms of packaging. In M. Davies et al (Eds.), Emerging issues in marketing: Proceedings of the 1993 Marketing Education Group Conference (pp. 592-601). Loughborough: Marketing Education Group Conference.
Todd, S., & Lawson, R. (1991). Family vacation decision making in New Zealand. In N. Piercy et al (Eds.), Preparing marketing for the new millennium: Academy of Marketing 24th Annual Conference Proceedings, volume 3 (pp. 1212-1228). Marketing Education Group: University of Wales, UK. (Short listed for Best Competitive Paper).
Lawson, R. (1991). What is psychographic segmentation? In R. Bratton, F. Go, & J. Brent Ritchie (Eds.), Conference proceedings: New horizons in tourism and hospitality education (pp. 445-456). University of Calgary.
Lawson, R. (1985). Issues in content and method of advertising. Proceedings of the Annual Conference of the European Marketing Academy (pp. 213-233). Bielefeld, West Germany.
Lawson, R. (1983). The nature and evaluation of sponsorships. Back to basics: The four P’s revisited (pp.717-735). Cranfield: Marketing Education Group of Great Britain.
Lawson, R. (1982). Consumer and organisational buying behaviour. Proceedings of the Annual Conference of the European Academy of Advanced Research in Marketing (pp. 1-17). Antwerp.
Lawson, R., Watt, A., & Netherton, D. (1981). Pricing current accounts in U.K. banking. Proceedings of the Annual Conference of the European Academy of Advanced Research in Marketing (pp. 1695-1716). Copenhagen.
Books
Fischer, W. Chr., & Lawson R.W. (Eds.). (1999). Consumer affairs in remote areas: Queensland ( Australia) and New Zealand. Dunedin, NZ: University of Otago. 178 pp. (ISBN 1-877156-04-3).
Lawson, R., & Tidwell, P. (1996). Instructor’s resource manual to accompany consumer behaviour in Australia and New Zealand. Sydney, Australia: McGraw Hill. 192 pp. (Also 146 slides for computer aided projection). (ISBN 0-07-470271-8).
Lawson, R., Tidwell, P. & Rainbird, P. (1996). Consumer behaviour in Australia and New Zealand. Sydney, Australia: McGraw Hill. 776 pp. (ISBN 0-07-470259-9).
Book Chapters
Larsen, G., & Lawson, R. (2010). Evolving perspectives on music consumption. In D. O'Reilly & F. Kerrigan (Eds.), Marketing the arts: A fresh approach (pp. 190-204). Abingdon, UK: Routledge.
Lawson, R. (2010). Consumer behaviour. In M. J. Baker & M. Saren (Eds.), Marketing theory: A student text (2nd ed.). (pp. 263-280). London: SAGE.
Faucher, J.B., Everett, A., & Lawson, R. (2008). What do we know about Knowledge? In A. Koohang, K. Harman, & J. Britz (Eds.), Knowledge management: Theoretical foundations (pp. 41-79). Santa Rosa, California: ISPress.
Lawson, R. (2005). Street markets in New Zealand. In W. Chr. Fischer (Ed.), Re-emergence of street markets (pp. 27-36). Köln: Josef Eul Verlag.
Todd, S., Lawson, R., & Gnoth, J. (2004). A leisure lifestyle study of Generation X in New Zealand. In K. Weiermair, & C. Mathies (Eds.), The tourism and leisure industry: Shaping the future (pp. 53-65). Haworth Press.
Guthrie, J., Lawson R., & Guthrie, A. (2004). Farmers’ markets in New Zealand. In W. Chr. Fischer (Ed.), Street markets : Small business & farmers’ perceptions in Australia & New Zealand (pp. 95-110). Köln: Josef Eul Verlag.
Lawson, R., Guthrie, J., & Hlaihel, J. (2002). Retail markets in New Zealand. In W. Chr. Fischer (Ed.), Consumer attitudes towards weekend, night and street markets (pp. 97-106). Köln: Josef Eul Verlag.
Lawson, R. (1999). Consumer behaviour. In M. Baker (Ed.), The IEBM encyclopedia of marketing (pp. 114-127). International Thomson Business Press. (ISBN 1-86152-304-1).
Larsen, G. & Lawson, R. (1999). Consumer affairs in New Zealand: Survey and results. In W. Fischer, & R. Lawson (Eds.), Consumer affairs in remote areas: Queensland (Australia) and New Zealand (pp. 87-127). Dunedin, NZ: University of Otago.
Lawson, R., Thyne, M., Young, T., & Juric, B. (1999). A travel lifestyle analysis of New Zealanders. In A. Pizam, & Y. Mansfeld (Eds.), Consumer behaviour in travel and tourism (pp. 449-480). Haworth Press.
Lawson, R. (1999). Patterns of tourist expenditure and types of vacation across the family life cycle. In A. Pizam, & Y. Mansfeld (Eds.), Consumer behaviour in travel and tourism (pp. 431-448). Haworth Press. (Updated and reprinted from Journal of Travel Research (1991), pp. 12-18).
Gray, V., & Lawson, R. (1995). PPP. In L. Moutinho (Ed.), Marketing cases (2nd ed.). Reading, Mass: Addison Wesley. (Also teaching guide in accompanying instructor’s manual).
Lawson, R. (1995). Consumer behaviour. In M. Baker (Ed.), The companion encyclopedia of marketing (pp. 155-172). Routledge.
Lawson, R. (1994). Demographic segmentation. In S. Witt, & L. Moutinho (Eds.), The handbook of tourism marketing and management (2nd ed.) (pp. 311-316). London: Prentice Hall International.
Wall, S., & Lawson, R. (1994). Consumer perceptions of packaging materials. In M. Baker (Ed.), 1994 review of marketing. Routledge. (Note this is an expanded version of the conference paper listed below).
Lawson, R., & Guthrie, J. (1993). Dunedin: It’s all right here. In L. Moutinho, & A. Meidan (Eds.), Marketing services: An international casebook (pp. 145-162). Reading, Mass: Addison Wesley. (Also teaching guide in the accompanying instructor’s manual).
Lawson, R. (1989). The family life cycle: An aid to market segmentation. In S. Witt, & L. Moutinho (Eds.), The handbook of tourism management (pp. 147-151). Prentice Hall International.
Taylor, D., & Lawson, R. (1988). George Hobson Ltd. In L. Moutinho (Ed.), Marketing cases (pp. 58-69). Reading, Mass: Addison Wesley. (Also published a 10 page teaching guide in the accompanying instructor’s manual).
Non-refereed Journal Articles & Reports
Guthrie, J., Guthrie, A., Lawson, R., & Cameron, A. (2006, February). Farmers’ markets: The small business counter-revolution in food production and retailing. Previously presented to the AGSE International Research Exchange Conference at UNITEC. Auckland.
Thirkell, P., & Lawson, R. (2005). Foreword to The New Zealand Marketing Environment by Rod, M. et al. Auckland, New Zealand: McGraw Hill.
Lawson, R., Gabbott, M., & Hamlin, R. (2005). Editorial: Current trends in Asia and Australasian Marketing. Journal of Customer Behaviour, 4(1), 1-4.
Lawson, R., Juric, B., & Frances, G.. (2000). Foreign currency conversion strategies used by tourists in New Zealand. New Zealand Tourism and Hospitality Research Conference 2000. Auckland, New Zealand: Auckland University of Technology.
Lawson, R., Fischer, W., McSwan, D., & Larsen, G. (1999). Consumer affairs in remote areas. In T. Wilhelmsson, S. Tuominen, & H. Tuomola (Eds.), 7th International Conference on Consumer Law: Consumer Law in the Information Society. Helsinki.
Lawson, R., & Thyne, M. (1998). Developing two types of social distance scales to be used in the host-guest relationship context. 1998 Multicultural Marketing Conference. Montreal, Canada: Academy of Marketing Science.
Lawson, R., & Thyne, M. (1998). Attitude segmentation of residents with regard to tourism. New Zealand Tourism and Hospitality Research Conference 1998. Akaroa, New Zealand: Lincoln University.
Lawson, R., Todd, S., & Boshoff, C. (1997, June). Consumer sentiment towards marketing and consumer lifestyles. 22nd Macromarketing Conference. Bergen.
Lawson, R., & Henry, J. (1996). Supermarket plain packs indicate base price size. Proceedings of the 1996 Conference of the British Marketing Academy. Glasgow: University of Strathclyde. (CDROM).
Lawson, R., Gnoth, J., Williams, J., & Young, T. (1996, December). Residents’ attitudes towards tourism in ten New Zealand towns. Paper presented to Tourism Down Under. Dunedin, New Zealand: University of Otago.
Lawson, R., Whitfield, J., & Martin, B. (1995). Consumer responses to quantity surcharges. Proceedings of the New Zealand Marketing Educators Conference. Wellington, New Zealand: Victoria University of Wellington.
Lawson, R., & Henry, J. (1995). Quantity surcharges in New Zealand supermarkets. Proceedings of the New Zealand Marketing Educators Conference (pp. 198-202). Wellington, New Zealand: Victoria University of Wellington.
Lawson, R., & Evans, T. (1994). New Zealanders’ perceptions of tourism. In M. Fagence et al. (Eds.), Proceedings of the Tourism Research Conference. Pan Pacific, Gold Coast.
Lawson, R., & Winzar, H. (1994). Social class and consumer behaviour in Australia and New Zealand. In R. Booksbank, & D. Taylor (Eds.), Proceedings of the New Zealand Marketing Educators Conference (pp. 356-365). University of Waikato.
Lawson, R., Gnoth, J., & Paulin, K. (1993). Tourist’s awareness of prices. In M. Robins and C. Lamb (Eds.), Proceedings of the New Zealand Marketing Educators Conference (pp. 541-548). Christchurch, New Zealand: Lincoln University.
Lawson, R. (1990). Adolescents’ attitudes towards cigarette packaging. In K. Burke (Ed.), Quality management: Challenges for management education: Proceedings of the Annual Conference of the Australia and New Zealand Management Educators Conference (pp. 313-323). Launceston.
Lawson, R. (1990). Travel agents’ attitudes toward automation and the delivery of service. In K. Burke (Ed.), Quality management: Challenges for management education: Proceedings of the Annual Conference of the Australia and New Zealand Management Educators Conference (pp. 308-313). Launceston.
Lawson, R. (1989). Consumer satisfaction: Motivation factors and hygiene factors. In K. Inkson et al. (Eds.), Educating managers for tomorrow’s challenge: Proceedings of the Annual Conference of the Australia and New Zealand Management Educators Conference (volume 2). Auckland, New Zealand.
Lawson, R. (1988, November). Tourism and the family life cycle. Australia and New Zealand Management Educators Conference. Perth, Australia.
Lawson, R. (1986). Motivation and consumer behaviour. In Managing marketing (pp. 331-344). Plymouth: Marketing Education Group of Great Britain.
Lawson, R. (1981). Behavioural influences on advertising recall. In Marketing future imperfect (pp. 394-408). Dublin: Marketing Education Group of Great Britain.