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Janet Hoek - Publications

Refereed Journal Articles

Hoek, J., Roling, N., & Holdsworth, D. (forthcoming, 2012). Ethical claims and labelling: An analysis of consumers' beliefs and choice behaviours. Journal of Marketing Management.

McLean, R., Hoek, J., & Hedderley, D. (2012). Effects of alternative label format on choice of high and low sodium products in a New Zealand sample. Public Health Nutrition, 15(5), 783–791 doi:10.1017/S1368980011003508

McCool, J., Webb, L., Cameron, L., & Hoek, J. (2012). Graphic warning labels on plain cigarette packs: Will they make a difference to adolescents? Social Science and Medicine. Advance Online Publication. doi:10.1016/j.socscimed.2011.12.043

Hoek, J., Maubach, N., Stevenson, R., Gendall, P., & Edwards, R. (2012). Social smokers’ management of conflicted identities. Tobacco Control. Advance Online Publication. doi:10.1136/tobaccocontrol-2011-050176

Carter, M-A., Signal, L., Edwards, R., & Hoek, J. (2011). Availability and marketing of food and beverages to children through sports settings: a systematic review. Public Health Nutrition. Advance Online Publication. doi:10.1017/S136898001100320X

Hoek, J., Gendall, P., Gifford, H., Pirikahu, G., McCool, J., Pene, G., Edwards, R., & Thomson, G. (2011). Tobacco branding, plain packaging, pictorial warnings and symbolic consumption. Qualitative Health Research. Advance Online Publication. doi:10.1177/1049732311431070

Hoek, J., Gendall, P., & Louviere, J. (2011). Rationalisation as delusion: Pictorial health warnings and tobacco industry arguments.  Journal of Consumer Marketing, 28(7), 476-483. doi: 10.1108/07363761111181455

Hoek, J., Vaudrey, R., Gendall, P., Edwards, R., & Thomson, G. (2011). Tobacco retail displays: A comparison of industry arguments and retailers’ experiences. Tobacco Control, Advance Online Publication. doi: 10.1136/tc.2011.043687

Xia, W., Shaojun, M., Hoek, J., Jie, Y., Lanyan, W., Jiushun, Z., & Gonghuan, Y. (2011). Conflict of interest and FCTC implementation in China. Tobacco Control, Advance Online Publication. doi:10.1136/tc.2010.041327.

Gendall, P., Hoek, J., Thomson, G., Edwards, R., Pene, G., Gifford, H., et al. (2011). Young adults' interpretations of tobacco brands: Implications for tobacco control. Nicotine & Tobacco Research, 13(10), 911-918. doi: 10.1093/ntr/ntr094

Hoek, J., Gendall, P., Rapson, L., & Louviere, J. (2011). Information accessibility and consumers' knowledge of prescription drug benefits and risks. Journal of Consumer Affairs, 45(2), 248-274. doi: 10.1111/j.1745-6606.2011.01202.x

Hoek, J., & Jones, S. C. (2011). Regulation, public health and social marketing: A behaviour change trinity. Journal of Social Marketing, 1(1), 32-44. doi: 10.1108/20426761111104419

Hoek, J., Newcombe, R., & Walker, S. (2011). Promoting youth smokefree behaviour: An evaluation of a social norms campaign. Australasian Marketing Journal, 19(1), 58-64. doi: 10.1016/j.ausmj.2010.11.008

Hall, D. V., Jones, S. C., & Hoek, J. (2011). Direct to consumer advertising versus disease awareness advertising: Consumer perspectives from down under. Journal of Public Affairs, 11(1), 60-69. doi: 10.1002/pa.379

Hoek, J., Wong, C., Gendall, P., Louviere, J., & Cong, K. (2011). Effects of dissuasive packaging on young adult smokers. Tobacco Control, 20(3), 183-189. doi: 10.1136/tc.2010.037861

McLean, R. M., Mann, J. I., & Hoek, J. (2011). World Salt Awareness Week: More action needed in New Zealand [Viewpoint]. New Zealand Medical Journal, 124(1332). Retrieved from http://www.nzma.org.nz/journal/124-1332/4607/content.pdf

Wilson, N., Weerasekera, D., Hoek, J., Li, J., & Edwards, R. (2010). Increased smoker recognition of a national quitline number following introduction of improved pack warnings: ITC Project New Zealand. Nicotine & Tobacco Research, 12(Suppl. 1), S72-S77. doi: 10.1093/ntr/ntq092

Hoek, J., Wilson, N., Allen, M., Edwards, R., Thomson, G., & Li, J. (2010). Lessons from New Zealand's introduction of pictorial health warnings on tobacco packaging. Bulletin of the World Health Organization, 88(11), 861-866. doi: 10.2471/BLT.10.076695

Maubach, N., & Hoek, J. (2010). A qualitative study of New Zealand parents' views on front-of-pack nutrition labels. Nutrition & Dietetics, 67(2), 90-96. doi:10.1111/j.1747-0080.2010.01425.x

Hoek, J., & Gendall, P. (2010). Colors, brands, and trademarks: The marketing (and legal) problem of establishing distinctiveness. Journal of Advertising Research, 50(3), 316-322. doi: 10.2501/S0021849910091476

Hoek, J., Gifford, H., Pirikahu, G., Thomson, G., & Edwards, R. (2010). How do tobacco retail displays affect cessation attempts? Findings from a qualitative study. Tobacco Control, 19(4), 334-337. doi: 10.1136/tc.2009.031203

Doyle, S., Gendall, P., Meyer, L. H., Hoek, J., Tait, C., McKenzie, L., & Loorparg, A. (2010). An investigation of factors associated with student participation in study abroad. Journal of Studies in International Education, 14(5), 471-490. doi: 10.1177/1028315309336032

McLean, R. M., Hoek, J. A., Buckley, S., ..., Johnston, M., Mann, J. I., et al. (2009). ″Healthy Eating - Healthy Action″: Evaluating New Zealand's obesity prevention strategy. BMC Public Health, 9, 452. doi: 10.1186/1471-2458-9-452

Peace, J., Wilson, N., Hoek, J., Thomson, G., & Edwards, R. (2009). Survey of descriptors on cigarette packs: Still misleading consumers? New Zealand Medical Journal, 122(1303). Retrieved from http://www.nzma.org.nz/journal/122-1303/3801/

Wilson, N., Peace, J., Li, J., Edwards, R., Hoek, J., Stanley, J., & Thomson, G. (2009). Distribution of new graphic warning labels: Are tobacco companies following regulations? Tobacco Induced Diseases, 5(1), 14. doi: 10.1186/1617-9625-5-14

Maubach, N., Hoek, J., & McCreanor, T. (2009). An exploration of parents' food purchasing behaviours. Appetite, 53(3), 297-302. doi: 10.1016/j.appet.2009.07.005

Hoek, J., & King, B. (2008). Food advertising and self-regulation: a view from the trenches.  Australian and New Zealand Journal of Public Health, 32(3), 261- 265.

Hoek, J., & Gendall, P. (2008). An analysis of consumers’ responses to cause related marketing. International Journal of Non-Profit & Public Sector Marketing, 20(2), 283-297.

Hoek, J. (2008). Ethical and practical implications of pharmaceutical direct-to-consumer advertising.  International Journal of Non-profit and Voluntary Sector Marketing, 13(1), 73-87. doi: 10.1002/nvsm.319

Thomson, G., Hoek, J., Edwards, R., Gifford, H. (2008). Evidence and arguments on tobacco retail displays: Marketing an addictive drug to children? New Zealand Medical Journal, 121(1276), 87-98.

Hoek, J. & Maubach, N. (2007). Consumers’ knowledge, perceptions and responsiveness to DTC.  New Zealand Medical Journal, 120(1249).

Hoek, J. & Gendall, P. (2006). A classic case of deception?  Canadian Journal of Marketing Research, 23(1), 27-37.

Gendall, P., Hoek, J., Pope, T. and Young, K. (2006). Message-Framing Effects on Fast-Moving-Consumer-Goods.  Journal of Product and Brand Management, 15 (7), 458-465.

Gendall, P., & Hoek, J. (2006). A problem in questionnaire design. Australasian Journal of Market & Social Research, 14(2), 9-16.

Hoek, J. & Maubach, N. (2006). Self-Regulation, Marketing Communications and Childhood Obesity: A Critical Review from New Zealand.  Loyola of Los Angeles Law Review, 39 (1), 139-168.

Hoek, J. & Gendall, P. (2006). Advertising and obesity:  A behavioral perspective.  Journal of Health Communication, 11(4), 409-423.

Hoek, J. (2005). Marketing communications and obesity: a view from the dark side. New Zealand Medical Journal, 118, 1220.

Maubach, N. & Hoek, J. (2005). New Zealand General Practitioners’ views on direct-to-consumer-advertising of prescription medicines:  A qualitative analysis. New Zealand Medical Journal, 118, 1215. 

Hoek, J. & Maubach, N. (2005). A model for addressing stakeholders’ concerns about direct-to-consumer advertising of prescription medicines.  European Journal of Marketing, 39 (9/10), 1151-1165.

Gendall, P., Hoek, J. & Finn, A. (2005). The behaviour of mail survey non-respondents.  Australian Journal of Mail Survey Non-Respondents, 13 (2), 39-50.

Hoek, J., Gendall, P. & Calfee, J. (2004). Direct to consumer advertising of prescription medicines in the United States and New Zealand:  An analysis of regulatory approaches and consumer responses.  International Journal of Advertising, 18(2), 93-123.

Hoek, J. (2004). Tobacco promotion restrictions: Ironies and unintended consequences. Journal of Business Research. 57 (11), 1250-1257.

Finn, A., Gendall, P. and Hoek, J. (2004). Two Attempts to Increase the Response to a Mail Survey, Marketing Bulletin, 15.

Hoek, J., Kearns, Z. and Wilkinson, K. (2003).  A successful new brand in an existing market.  Journal of Product and Brand Management.  12 (1), 52-65.

Hoek, J. and Gendall, P. (2003). David vs Goliath:  An analysis of survey evidence in a trademark dispute.  International Journal of Market Research.  45 (1), 99-121.

Four Citations of Excellence for Research Implications, Originality, Practical Implications and Clarity of Writing.  Emerald Award for Top 50 Paper Published in 2003.

Crow, D. and Hoek, J. (2003) Ambush Marketing: A Critical Review and Some Practical Advice.  Marketing Bulletin, 14.

Hoek, J. and Gendall, P. (2002).  Direct to consumer advertising of prescription medicines:  Self-regulation or legislation? Journal of Marketing Communications.  8 (2), 71-85.

Hoek, J. and Gendall, P. (2002).  DTC down under:  An alternative perspective and regulatory framework.  Journal of Public Policy and Marketing, 18 (2), 202-212.

Hoek, J. and Gendall, P. (2002).  Ambush marketing:  More than just a commercial irritant?  Entertainment Law, 1 (2), 72-91.

Gendall, P. Hoek, J., and Willis. A. (2002). Respondent understanding of the 1999 justice and law reform referendum.  Australian Journal of Political Science, 37 (20), 303 - 315. 

Hoek, J., Gendall, P. and Hedderley, D. (2002) Green attributes: How do they affect consumers’ behaviour? Asia-Pacific Journal of Marketing, 1 (1), 42-58.

Hoek, J., Gendall, P. and Healey, B. (2002). Web-based polling:  An evaluation of survey modes. Australian Journal of Market Research.  10 (2), 22-34.

Hoek, J. and Gendall, P.  (2001). When do ex-sponsors become ambush marketers? International Journal of Sports Marketing and Sponsorship. 3 (4), 383-402.

Hoek, J., Gendall, P. and Feetham, P. Could less be more? (2001). An analysis of direct to consumer advertising of prescription medicines. Marketing Bulletin.

Hoek, J. & Sparks, R. (2000) Tobacco promotion restrictions: An international regulatory impasse?  International Marketing Review. 17 (3), 216-230.

Hoek, J., Thorpe, G., Hedderley, D., & Gendall, P. (2000).  Behavioural consequences of sponsorship.  Australasian Marketing Journal, 8 (1), 15-30.

Hoek, J., Dunnett, J., Wright, M. & Gendall, P.  (2000).  Descriptive and evaluative attributes: What relevance to marketers?  Journal of Product and Brand Management, 9 (6), 415-435.

Journal Editorials

Hoek, J., & Insch, A. (2011). Special section on marketing and public policy: Going beyond a nanny state [Editorial]. Australasian Marketing Journal, 19(3), 165-167. doi: 10.1016/j.ausmj.2011.05.001

Refereed Conference Proceedings & Abstracts

Hoek,  J.,  Gendall,  P.,  Edwards,  R., & Tatton. L. (2012). An  evaluation  of alternative  on-pack  Quitline information formats. World Conference on Tobacco or Health, March 20-24, Singapore.

Hoek, J., Maubach, N., Stevenson, R., Gendall, P., & Edwards, R. (2011). Jekyll and Hyde? Social smokers’ conflicted identities. ANZMAC, Perth, Australia, 28-30 November.

McCool, J., Hoek, J., & Edwards, R. (2011). Defending the absurd? Interpretations of smokers and smoking. ANZMAC, Perth, Australia, 28-30 November.

McLean, R., Hoek, J., & Hedderley, D. (2011). Effects of nutrition information formats on lower-confidence consumers. ANZMAC, Perth, 28-30 November.

Hoek, J., Watkins, L., & Hedderley, D. (2011). How do sustainability labels influence consumers’ choices? ANZMAC, Perth, 28-30 November.

Tupeka Kore Vision Steering Group (Hoek, J.). (forthcoming). Setting the agenda for Tupeka Kore/Tobacco Free Nation. Symposium at Oceania Tobacco Control Conference, Brisbane, October 19-21.

Bishop, F., Hoek, J., Gendall, P., Edwards, R., & Thomson, G. (2011). A New Oxymoron? Smoking as an ‘Informed Choice’. Paper presented at the Marketing and Public Policy Conference, Washington DC.

Hoek, J., Gendall, P., Gifford, H., Pirikahu, G., Edwards, R., Thomson, G., McCool, J. (2011). Young Adults’ Perceptions of Tobacco Branding and Plain Packaging. Paper presented at the Marketing and Public Policy Conference, Washington DC.

Hoek, J., Scott, R., Gendall, P., Louviere, J., Insch, A., & Robertson, K. (2011). Social Warning Messages: Targetting Tobacco Control to Young Women Smokers. Paper presented at the Marketing and Public Policy Conference, Washington DC.

McLean, R., Hoek, J., Mann, J. (2010). Labelling salt and food choice: Why less is more. Australian and New Zealand Marketing Academy Conference (ANZMAC), University o Canterbury, Christchurch, NZZ, Nov 29-Dec 1.

Gendall, P., Hoek, J., Gifford, H. et al (2010). Evaluating tobacco branding: Implications for tobacco control. Australian and New Zealand Marketing Academy Conference (ANZMAC), University of Canterbury, Christchurch, NZ, Nov 29-Dec 1.

Hoek, J., Wong, C., Gendall, P. et al. (2010). When less is more: Branding, plain packaging and young adult smokers, Australian and New Zealand Marketing Academy Conference (ANZMAC), University of Canterbury, Christchurch, New Zealand, Nov 29-Dec 01. Best Paper in Track Award (Branding track). Best Overall Conference Paper Award.

Hoek, J., & Jones, S. (forthcoming). Regulation, public health and social marketing: A behaviour change trinity. Invited (fully refereed) expert 'think piece'. Inaugural issues, Journal of Social Marketing.

Hoek, J., McLean, R., & Insch, A. (2010). Ideology, evidence and anti-consumption: A rhetorical analysis of responses to obesity prevention measures. In M. Lee (Ed). Proceedings of the International Centre for Anti-consumption Research (ICAR) / New Approaches to Consumer Resistance (NACRE) Symposium (pp. 50-54). 25-26th June. Marseille, France: Euromed Management.

Hoek, J., Gendall, P., Thomson, G., Edwards, R., & Wilson, N. (2010). Defining and estimating “Informed Choice”:  A model for testing the tobacco industry’s claims.  In R. Russell-Bennett & S. Rundle-Thiele (Eds.). Proceedings of the International Non-Profit and Social Marketing Conference: Connecting Thought and Action, pp. 87-91). Brisbane, Australia: Faculty of Business, Queensland University of Technology.

Vaudrey, R., & Hoek, J. (2010). “You don’t have to have them on display for people to know that you’ve got them”: In R. Russell-Bennett & S. Rundle-Thiele (Eds.). Proceedings of the International Non-Profit and Social Marketing (INSM) Conference: Connecting Thought and Action, I(pp. 200-203). Brisbane, Australia: Faculty of Business, Queensland University of Technology.

Ryan, H., & Hoek, J. (2010). “It might make me actually stop and think before I go and order”: Parents’ views on quick service restaurant menu labelling.  In R. Russell-Bennett & S. Rundle-Thiele (Eds.). Proceedings of the International Non-Profit and Social Marketing (INSM) Conference: Connecting Thought and Action, (pp. 171-175). Brisbane, Australia: Faculty of Business, Queensland University of Technology.

McLean, R., Hoek, J. and Mann, J. (2010) Take with a grain of salt? Front-of-pack sodium nutrition claims. Invited paper in special session: Effects of front-of-package health and nutrition claims on consumer comprehension of product healthfulness. In K. Manning, K. Kelly, & D. Sprott (Eds.), Proceedings of the Marketing and Public Policy Conference Proceedings: Sustainability and Society, 20 (pp. 104). Chicago, IL: American Marketing Association

Li, J., Wilson, N., Hoek, J. et al. (forthcoming 2010). Smokers’ responses to new graphic health warnings on tobacco packaging in New Sealand by ethnicity and deprivation. Paper to be presented at the Society for Research on Nicotine and Tobacco, 16th Annual Meeting, Baltimore, USA, February 24-27.

Roling, N., Hoek, J. and Holdsworth, D. (2010). Ethical consumption: An analysis of consumers’ beliefs and choice behaviors [Abstract]. In K. Manning, K. Kelly, & D. Sprott (Eds.), 2010 Marketing and Public Policy Conference Proceedings: Sustainability and Society, 20, (pp. 66-67). Chicago, IL: American Marketing Association

Wong, C., Hoek, J., Gendall, P. and Louviere, J. (2010). Estimating the effects of dissuasive packaging on youth smoking. In K. Manning, K. Kelly, & D. Sprott (Eds.), 2010 Marketing and Public Policy Conference Proceedings: Sustainability and Society, Denver, Colorado, May 20-22.

Hoek, J. and Watkins, L. (2009). Social support and smoking cessation: How do quitters assist each other? Australia and New Zealand Marketing Academy, Monash University, Melbourne, Australia.

Maubach, N., Hoek, J., Healey, B., Gendall, P. and Hedderley, D. (2009). Motivation, ability and the influence of nutrition information formats. Australia and New Zealand Marketing Academy, Monash University, Melbourne, Australia.

McLean, R.  & Hoek, J. (2009). Nutrition, industry collaboration and evaluation: managing ‘deep capture’. Proceedings of the Public Health Association Conference, Dunedin, New Zealand: University of Otago. (Refereed abstract).

Li, J., Edwards, R., Hoek, J., Wilson, N. & Thomson, G. (2009). Do smokers avoid viewing on-pack graphic health warnings? An observational study. 4th World Conference on Tobacco or Health, March 9-12, Mumbai, India. (Refereed abstract).

Li, J., Wilson, N., Weerasekera, D., Edwards, R. & Hoek, J. (2009). Differences in responses to text health warnings by ethnicity: A possible benefit of indigenous language usage? 4th World Conference on Tobacco or Health, March 9-12, Mumbai, India. (Refereed abstract).

Pirvu, A., Harris, R., Meffan, N. Hoek, J., Gendall, P., Thomson, G. & Newcombe, R.  (forthcoming 2009). Estimating support for smokefree outdoor spaces.  Paper to be presented at the Oceania Tobacco Control Conference. Darwin, Australia. October 7-9.

Hoek, J. (forthcoming 2009). “No proper evidence”: A familiar story retold. Invited Symposium Presentation “Communicating with the Public About Tobacco”, Oceania Tobacco Control Conference. Darwin, Australia. October 7-9.

Wilson, N., Peace, J., Edwards, R., Stanley, J. Thomson, G., Hoek, J. & Li, J. (forthcoming 2009). Rich pickings: Extensive information from a survey of discarded cigarette packs. Poster to be presented at the Oceania Tobacco Control Conference. Darwin, Australia. October 7-9.

Hoek, J. (as a member of the MoH Tobacco Control Research Steering Group). (forthcoming 2009). Tobacco control research in New Zealand: Towards a national strategy. Poster to be presented at the Oceania Tobacco Control Conference. Darwin, Australia, October 7-9.

Hoek, J. (as a member of the Smokefree Coalition Tupeka Kore Steering Group). (forthcoming 2009). Tupeka Kore: A tobacco free vision for Aotearoa New Zealand. Paper to be presented at the Oceania Tobacco Control Conference. Darwin, Australia. October 7-9.

Newcombe, R., Hoek, J. & Walker, S. (2009). Sustainability and smokefree behaviour: An evaluation of a social norms campaign. International Non-Profit and Social Marketing Conference. Melbourne, Australia. July 14-15.

Hoek, J., McLean, R. & Insch, A. (2009). Ideological or evidence-based? 
Evaluating school based food regulation decisions. Paper to be presented at the International Non-Profit and Social Marketing Conference. Melbourne, Australia. July 14-15.

Lamb, J. and Hoek, J. (2009). Supporting responsible consumption? – Yeah right!
An analysis of alcohol promotions and editorial in student publications. International Non Profit and Social Marketing Conference. Melbourne, Australia. July 14-15.

Hoek, J. Gendall, P. And Louviere, J. (2009). Tobacco Branding and Plain Packaging: The New Frontier in Tobacco Control? In Moore, B., Pappalardo, J and Wilkie, W. (Eds.), Proceedings of the American Marketing Association Marketing and Public Policy Conference, Washington DC, May 28-30.

Hoek, J. And McLean, R. (2009). Loss of Balance? Obesity, Individual Responsibility and Deep Capture. In Moore, B., Pappalardo, J and Wilkie, W. (Eds.), Proceedings of the American Marketing Association Marketing and Public Policy Conference, Washington DC, May 28-30.

Maubach, N., Hoek, J. And Gendall, P. (2009).  The effect of front-of-package nutrition information and product claims on consumers’ attitudinal evaluations and choice behaviours. In Moore, B., Pappalardo, J and Wilkie, W. (Eds.), Proceedings of the American Marketing Association Marketing and Public Policy Conference, Washington DC, May 28-30.

Hoek, J. Gendall, P. And Louviere, J. (2009). Hidden in Plain View?  A Comparison of Information Formats in DTCA. Paper to be presented at the Social Marketing Downunder Conference, Wellington, March 12-13.

Hoek, J. And McLean, R. (2009). A Framework for Analysing Deep Capture. Paper to be presented at the Social Marketing Downunder Conference, Wellington, March 12-13.

Hoek, J., Gendall, P. and Louviere, J. (2008). Risks, Benefits and DTC – An Analysis of Information Formats. Paper presented at the Australian and New Zealand Marketing Academy Conference, University of Western Sydney, December 2008.

Hoek, J., Gendall, P. and Louviere, J. (2008). Plain Packaging, Pictorial Warnings and Tobacco Products: An Empirical Assessment. Paper presented at the Australian and New Zealand Marketing Academy Conference, University of Western Sydney, December 2008.

Hoek, J. (2008). The Wicked Witch of Anti-Marketing: Myth, Metaphor and the Nanny State.  Paper presented at the Australian and New Zealand Marketing Academy Conference, University of Western Sydney, December 2008.

Maubach, N. and Hoek, J. (2008). Alternative nutrition information disclosure formats: Using the Elaboration Likelihood Model to investigate consumers’ attitudinal responses.  Paper presented at the Australian and New Zealand Marketing Academy Conference, University of Western Sydney, December 2008.

Hoek, J. (2008).  Food marketing to children: Past, present and future?  Paper presented to the HEHA Research and Evaluation Conference, Wellington, November 2008.

Maubach, N. and Hoek, J. (2008). The effect of alternative nutrition information formats on consumers’ evaluations of a children’s breakfast cereal.  Paper presented at the International Non-Profit and Social Marketing Conference, Wollongong, July 15-16.  Best Student Paper Award

Hoek, J. (2008). Public Health, Regulation and the Nanny State Fallacy.  Paper presented at the International Non-Profit and Social Marketing Conference, Wollongong, July 15-16.

Hoek, J., Gifford, H., Pirikahu, G., Thomson, G. and Edwards, R. (2008). Smokers’ and former smokers’ responses to tobacco retail displays. Paper presented at the International Non-Profit and Social Marketing Conference, Wollongong, July 15-16.

Hoek, J. and Mansfield, P. (2008). The food industry’s use of CSR: more than image repair? Paper presented at the American Marketing Association Marketing and Public Policy Conference, Philadelphia, May 31-June 02.

Hoek, J., Gendall, P. and Louviere, J. (2008). Advertising, information format and consumers’ recall of prescription drug benefits and risks. Paper presented at the American Marketing Association Marketing and Public Policy Conference, Philadelphia, May 31-June 02.

Hoek, J., Mansfield, P., Maubach, N. and Schofield, G. (2007). CSR or Spin?: A Logical Analysis of the Food Industry Accord. Paper presented at the Australian and New Zealand Marketing Academy Conference, December, 2007.

Hoek, J. and Gendall, P. (2007). An Examination of Puffery's Effects on Consumers. Paper presented at the Australian and New Zealand Marketing Academy Conference, December, 2007. Best Paper in Social Marketing-Non-Profit Track Award; Top 5 Paper

Hoek, J., Gendall, P. and Louviere, J. (2007).How Best to Estimate Responses to Tobacco Control Initiatives? Paper presented at the Australian and New Zealand Marketing Academy Conference, December, 2007.

Maubach, N., Hoek, J. and McCreanor, T. (2007). Parents' Views of Nutrition Information Labels: An Exploratory Study. Paper presented at the Australian and New Zealand Marketing Academy Conference, December, 2007.

Hoek, J. and King, B. (2007). Food Advertising and Self-Regulation: A View from the Trenches. Paper presented at the International Non-Profit and Social Marketing Conference, Brisbane, September 27-29.

Hoek, J. and Gendall, P. (2007). An analysis of consumers’ responses to cause related marketing. Paper presented at the International Non-Profit and Social Marketing Conference, Brisbane, September 27-29.

Hoek, J. (2007). Enhancing the Effectiveness of Warning Labels: Plain Packs vs Branded Packs. Paper presented at the Oceania Smokefree Conference, September 04-07, Auckland, 2007.

Hoek, J., Louviere, J. and Gendall, P. (2007). Three evaluations of pictorial warning labels on cigarette packages. Paper presented at the American Marketing Association Marketing and Public Policy Conference, Washington DC, June 1-3.

Hoek, J., Gendall, P., Hedderley, D. and Thorne, J. (2007). The best ever paper?  Estimating the effects of puffery. Paper presented at the American Marketing Association Marketing and Public Policy Conference, Washington DC, June 1-3.

Hoek J, and Maubach, N. (2007). When social marketing goes bad? A critical review of the Food Industry Accord. Paper presented at the Social Marketing Downunder Conference, Wellington, March 8-9.

Hoek, J. & Maubach, N. (2006) Advertising, obesity and marketing regulation.  Paper presented at the Australian and New Zealand Marketing Academy Conference, Brisbane, December 3-5.

Hoek, J., Maubach, N. & Gendall, P. (2006). Tobacco descriptors: An analysis of adolescents’ beliefs and behaviour. Paper presented at the Australian and New Zealand Marketing Academy Conference, Brisbane, December 3-5.  Best Paper in Social Marketing-Non-Profit Track Award

Hoek, J. (2006). Informed Consent, Duty of Care, and Product Liability. Paper presented at the Australian and New Zealand Marketing Academy Conference, Brisbane, December 3-5.

Gendall, P. & Hoek, J. The Effect on Price Discounting of Message Framing and Product Stockability. Paper presented at the Australian and New Zealand Marketing Academy Conference, December, 2006.

Hoek, J., Gendall, P. & Sinha, A. (2006). Estimating distinctiveness: The case of national icons. Paper presented at the American Marketing Association Marketing and Public Policy Conference, Long Beach, California, June 10-12.

Hoek, J., Maubach, N., Gendall, P., Noble, A. & Krieger, K. (2006). Effects of cigarette descriptors on adolescents’ perceptions and behaviours. Paper presented at the American Marketing Association Marketing and Public Policy Conference, Long Beach, California, June 10-12.

Hoek, J. & Gendall, P. (2006).  Colour confusion:  Estimating shade distinctiveness.  Paper presented at the Association of Consumer Research Conference, Sydney, June 15-17, 2006.

Hoek, J., Maubach, N. & Gendall, P. (2006). Effects of cigarette on-pack warning labels on smokers' perceptions and behaviour. Paper presented at the Association of Consumer Research Conference, Sydney, June 15-17, 2006. Best Paper Award

Hoek, J. & Maubach, N. (2005). Consumers’ knowledge, perceptions and responsiveness to DTC. Australian and New Zealand Marketing Academy Conference, University of Western Australia, 3 December – 5 December, 2005.

Kennedy, R., Hoek, J. and Tustin, J. (2005). Effect of smoking behaviour on perceptions of cigarette descriptors. Australian and New Zealand Marketing Academy Conference, University of Western Australia, 3 December – 5 December, 2005. Best Paper in Corporate Responsibility Track Award

Hoek, J., Wood, Z. & Gendall, P. (2005). Knowledge, Brand use and sponsorship attribution. Australian and New Zealand Marketing Academy Conference, University of Western Australia, 3 December – 5 December, 2005.  Best Paper in Sports and Arts Marketing Track and Shortlisted for Best Overall Paper Award

Hoek, J., Gendall, P. & Sinha, A. (2005). Estimating the distinctiveness of national imagery. Australian and New Zealand Marketing Academy Conference, University of Western Australia, 3 December – 5 December, 2005.

Hoek, J., Maubach, N. Gendall, P. and Searle, L. (2005).  Effects of on-pack warning images on young adult smokers and non-smokers.  American Marketing Association Marketing and Public Policy Conference, Washington DC, May 19-21.

Hoek, J., Gendall, P., and Maubach, N. (2005). Consumers and doctors: A dual perspective on prescription medicine advertising.  American Marketing Association Marketing and Public Policy Conference, Washington DC, May 19-21.

Hoek, J. and Gendall, P. (2004). Consumer responses to DTC advertising of prescription medicines.  American Marketing Association Marketing and Public Policy Conference, Utah, May 21-22.

Hoek, J. and Gendall, P. (2004).  Measuring secondary meaning in colour:  A comparison of three methods. American Marketing Association Marketing and Public Policy Conference, Utah, May 21-22.

Hoek, J. and Gendall, P. (2004). Consumer responses to DTC advertising of prescription medicines.  American Marketing Association Marketing and Public Policy Conference, Utah, May 21-22.

Hoek, J. and Gendall, P. (2004).  Measuring secondary meaning in colour:  A comparison of three methods. American Marketing Association Marketing and Public Policy Conference, Utah, May 21-22.

Maubach, N. and Hoek, J. (2004). Doctors’ views of direct-to-consumer-advertising of prescription medicines. Australian and New Zealand Marketing Academy Conference, Victoria University, Wellington, 30 November - 2 December, 2004.

Hoek, J. (2004).  Advertising, marketing and obesity:  An alternative perspective. Australian and New Zealand Marketing Academy Conference, Victoria University, Wellington, 30 November - 2 December, 2004.

Hoek, J. and Gendall, P. Regulation of prescription medicine advertising:  A consumer perspective. Australian and New Zealand Marketing Academy Conference, Victoria University, Wellington, 30 November - 2 December, 2004.

Pfahlert, A., Hoek, J. and Healey, B. (2004). Brand colour associations: A comparison of two survey methods. Australian and New Zealand Marketing Academy Conference, Victoria University, Wellington, 30 November - 2 December, 2004.

Hoek, J. and Gendall, P. (2004). Using survey research in court:  Some principles for researchers. Australian and New Zealand Marketing Academy Conference, Victoria University, Wellington, 30 November - 2 December, 2004.

Wood, Z., Hoek, J. and Mossaidis, C. (2004). Ambush marketing:  A re-definition and research agenda. Australian and New Zealand Marketing Academy Conference, Victoria University, Wellington, 30 November - 2 December, 2004.

Searle, L., Hoek, J. and Maubach, N. (2004).  Effects of visual images as on-pack anti-smoking warnings. Australian and New Zealand Marketing Academy Conference, Victoria University, Wellington, 30 November - 2 December, 2004.

Hoek, J., Gendall, P., Hedderley, D. and Keenan, D. (2003).  A comparison of alternative promotions: Sponsorship, competitions and price discounts. European Marketing Academy Conference, University of Strathclyde, UK, May 22-25.

Anthony, J., Hoek, J., and Holdershaw, J. (2003).  Brand advertising of prescription medicines: A comparison of communication formats.  European Marketing Academy Conference, University of Strathclyde, UK, May 22-25.

Hoek, J. & Gendall, P. (2003).  Survey research and secondary meaning:  The case of colour trademarks.  American Association of Public Opinion Research Conference, Nashville, Tennessee, May 18-20.

Hoek, J. and Gendall, P. (2003). Estimating the effects of ambush marketing: Research and public policy implications.  American Marketing Association Marketing and Public Policy Conference, Washington DC, May 29-31.

Hoek, J. and Gendall, P. Colour Trademarks:  Genericism, secondary meaning and survey research.  American Marketing Association Marketing and Public Policy Conference, Washington DC, May 29-31.

Hoek, J. (2003).  Limits of social marketing:  The advertising-obesity debate.  Paper presented to Social Marketing – Social Change Conference.  Health Sponsorship Council, October 2003.

Anthony, J., Hoek, J. and Holdershaw, J. (2003).  Communication of risks and side effects in prescription medicine advertising. Australian and New Zealand Marketing Academy Conference, University of South Australia, Adelaide 1-3 December, 2003.  Best Paper Award

Hoek, J., Gendall, P. and Bednall, D. (2003).  Tests of brand-colour associations: A comparison of survey methods.  Australian and New Zealand Marketing Academy Conference, University of South Australia, Adelaide 1-3 December, 2003.

Stern, P. and Hoek, J. (2003).  Effects of prescription medicine advertising on prescribing behaviour.  Australian and New Zealand Marketing Academy Conference, University of South Australia, Adelaide 1-3 December, 2003.

Hoek, J.  and Gendall, P. (2003).  How does sponsorship work?  Australian and New Zealand Marketing Academy Conference, University of South Australia, Adelaide 1-3 December, 2003.

Hoek, J., Gendall, P. and Patton, A. (2002). Tobacco product placement and young people:  An analysis.  Macromarketing Conference, June 12-14, University of New South Wales, Sydney.

Hoek, J. Gendall, P. and Trotman, L. (2002). The missing link? Incorporating behavioural measures in consumer protection legislation.  Macromarketing Conference, June 12-14, University of New South Wales, Sydney.

Hoek, J., Gendall, P. and Patton, A. (2002). Tobacco product placement and young people. Australian and New Zealand Marketing Academy Conference, Deakin University, Melbourne, December 1-3.

Hoek, J. and Gendall, P. (2002). The effects of usage and market share on estimates of “ambush marketing”.  Australian and New Zealand Marketing Academy Conference, Deakin University, Melbourne, December 1-3.

Hoek, J., Jones, S., Gendall, P., Holdershaw, J and Rossiter, J. (2002).  Promotion of prescription medicines:  A critical review and research agenda.  Australian and New Zealand Marketing Academy Conference, Deakin University, Melbourne, December 1-3.

Gendall, P, Hoek, J. & Willis, A. (2001). Questions within questions:  An analysis of a referendum question.  American Association of Public Opinion Research Conference, May 17-20, Montreal, Canada.

Hoek, J and Gendall, P.  (2001).  David takes on Goliath:  An analysis of survey evidence in a trademark dispute.  World Association of Public Opinion Research, September 20-23, Rome.

Hoek, J., Gendall, P. and Healey, B.  (2001)  Web based polling:  An evaluation of survey mode effects. World Association of Public Opinion Research, September 20-23, Rome.

Hoek, J., Gendall, P. and Lynch, N. (2001) Cause related marketing: Sponsorship’s behavioural correlative? Australian and New Zealand Marketing Academy Conference, December 1-3.

Hoek, J. and Gendall, P. (2001) Could less be more?  An analysis of direct to consumer advertising of prescription medicines.  Australian and New Zealand Marketing Academy Conference, December 1-3.

Hoek, J. and Gendall, P. (2001) Self-Esteem:  The key to smokefree youth?  Australian and New Zealand Marketing Academy Conference, December 1-3.

Hoek, J., Healey, B., Brennan, M., Kearns, Z., Gendall, P. Macpherson, T. (2000).  Survey mode effects on voting estimates.   American Association for Public Opinion Research, in Portland, Oregon, May 2000. 

Hoek, J., Gendall, P., Kingsley, C. & Hedderley, D. (2000).  A classic case of deception?  Australian and New Zealand Marketing Academy Conference, Griffith University, Gold Coast, Australia, November 29-December 01, 2000.

Hoek, J., Gendall, P., Lynch, N. & Hedderley, D. (2000).  Advertising likeability: A behavioural analysis.  Australian and New Zealand Marketing Academy Conference, Griffith University, Gold Coast, Australia, November 29-December 01, 2000.

Healey, B. & Hoek, J.  (2000). Using the web to predict elections: A comparison of survey modes and poll estimates.  Australian and New Zealand Marketing Academy Conference, Griffith University, Gold Coast, Australia, November 29-December 01, 2000.

Gendall, P., Hoek, J. Hoskyn, K & East, R. (2000).  Determinants of grocery store loyalty in New Zealand. Australian and New Zealand Marketing Academy Conference, Griffith University, Gold Coast, Australia, November 29-December 01, 2000.

Edited Books

Hoek, J. (2003).  Editor.  Special Issue on Social Marketing.  Australasian Marketing Journal.

Book Chapters

Hoek, J. (2011). Critical marketing: Applications. In G. Hastings, K. Angus, & C. Bryant (Eds.), Sage handbook of social marketing (pp. 241-252). London, UK: Sage.

Hoek, J., & McLean, R. (2010). Changing food environment and obesity: An overview. In J. Pearce & K. Witten (Eds.), Geographies of obesity: Environmental understandings of the obesity epidemic (pp. 57-78). Farnham, UK: Ashgate.

Hoek, J. (2005). Ambush Marketing. In Global Sports Sponsorship. Ed. Amis, J. and Cornwell, B.

Hoek, J. (1999).  Chapter 21 Sponsorship.  In Integrated Marketing Communications: Principles and Practice.  Ed.  Kitchen, P.  Routledge: London.

Hoek, J. & Gendall, P. (1999). Chapter 13 Survey Research.  In An Introduction to Social Research in New Zealand. Ed.  Davidson, C & Tolich, M. Addison Wesley Longman: Auckland.

Hoek, J. & Gendall, P. (1996).  Public opinion polling: Supporter or subverter of democracy?  In Dangerous Democracy, ed. J. McGregor, Dunmore Press: Palmerston North.

Non-refereed Journal Articles & Reports

Jones, A., Hoek, J., Edwards, R., Maubach, N., Crane, J. Youdan, B. & the ASPIRE2025 collaboration. (2011). Eliminating tobacco point of sale displays: Removing the retail detail from the devil. New Zealand Medical Journal, 124(1345), 105-109. Retrieved from http://journal.nzma.org.nz/journal/124-1345/4960/content.pdf

Wilson, N., Hoek, J., Thomson, G., & Edwards, R. (2011). Plain packaging for tobacco in New Zealand: Local evidence and arguments. New Zealand Medical Journal, 124 (1338), 120-125. Retrieved from http://www.nzma.org.nz/journal/124-1338/4771/

Moodie C., & Hoek, J. (2011). Commentary on Munafò et al. (2011): Growing international momentum for plain tobacco packaging. Addiction 106(8), 1511-12. doi: 10.1111/j.1360-0443.2011.03525.x

Wilson, N., Blakely, T., Hoek, J., Gifford, H., Edwards, R., & Thomson, G. (2011). The Government's Goal for a Smokefree New Zealand by 2025: More decisions, and more detail, are urgently needed [Letter]. New Zealand Medical Journal, 124(1331). Retrieved from http://www.nzma.org.nz/journal/124-1331/4601/content.pdf

Crampton, P., Hoek, J., & Beaglehole, R. (2011). Leadership for health: Developing a canny nanny state [Viewpoint]. New Zealand Medical Journal, 124(1329). Retrieved from http://www.nzma.org.nz/journal/124-1329/4528/content.pdf

Wilson, N., Hoek, J., Thomson, G., & Edwards, R. (2011). Plain packaging for tobacco in New Zealand: Local evidence and arguments [Letter]. New Zealand Medical Journal, 124(1338). Retrieved from http://www.nzma.org.nz/journal/124-1338/4771/content.pdf

Wilson, N., Li, J., Hoek, J., Edwards, R., & Peace, J. (2010). Long-term benefit of increasing the prominence of a Quitline number on cigarette packaging: 3 years of Quitline call data [Letter]. New Zealand Medical Journal, 123(1321). Retrieved from http://www.nzma.org.nz/journal/archive.php

Wilson, N., Peace, J., Weerasekera, D., Hoek, J., & Edwards, R. (2010). Smoker (mis)perceptions associated with pack colouring: National survey data [Letter]. New Zealand Medical Journal, 123(1320). Retrieved from http://www.nzmj.org/journal/archive.php

Wilson, N., Hoek, J., Peace, J., Gifford, H., Thomson, G., & Edwards, R. (2010). Marketing tobacco to New Zealand women: 8 ways to reflect on ″World No Tobacco Day″ [Letter]. New Zealand Medical Journal, 123(1315). Retrieved from http://www.nzmj.org/journal/123-1315/

Wilson, N., Edwards, R., Thomson, G., Weerasekera, D., Gifford, H., & Hoek, J. (2010). High and increased support by Māori and non-Māori smokers for a ban on point-of-sale tobacco displays: National survey data [Letter]. New Zealand Medical Journal, 123(1317). Retrieved from http://www.nzma.org.nz/journal/archive.php

Hansen, S., Hoek, J., Sutton, R., & Thomson, G. (2010). Tobacco control haiku [Special Communication]. Tobacco Control, 19(4), 348. doi: 10.1136/tc.2009.033993

Thomson, G., Wilson, N., & Hoek, J. (2008). A call to reduce harm from tobacco pack marketing and bolster consumer health protection in New Zealand. New Zealand Medical Journal, 121(1284), 98-100.

Hoek, J. (2008). Fighting the force of chaos?  Developing a research focus.  Invited (refereed) commentary, Australasian Marketing Journal, 16 (2), 73-77.

Lean, M., Mann, J., Hoek, J., Elliot, R. and Schofield, G. (2008). Translational Research: finding sustainable solutions for emerging health problems. British Medical Journal, Friday 28 August.