John Guthrie - Publications
Refereed Journal Articles
Yang, L., Cheung, W-L., Henry, J., Guthrie, J., & Fam, K-S. (2010). An examination of sales promotion programs in Hong Kong: What the retailers offer and what the consumers prefer. Journal of Promotion Management, 16(4), 467-479. doi: 10.1080/10496491003659563
Lawson, R., Guthrie, J., Cameron, A., & Fischer, W. (2008). Creating value through cooperation?: An investigation of farmers’ markets in New Zealand. British Food Journal, 110(1), 11-25.
Sew Hoy, V., Simpson, L., Lin Yang, Guthrie, J.C., and Kim-Shyam Fam. (2007). Food Retailing and Young New Zealand Adults: The Case of Moderated Chinese Food. The International Journal of Excellence in Tourism, Hospitality and Catering 1 (1), 1-16.
Guthrie, J., & Guthrie, A. (2006). A research agenda for loss prevention. International Journal of Retail & Distribution Management, 34(11), 873-878.
Guthrie, J., Guthrie, A., Lawson, R., & Cameron, A. (2006). Farmers' markets: The small business counter-revolution in food production and retailing. British Food Journal, 108(7), 560-573.
Guthrie, J. C. (2005). New Zealand [Letter]. European Retail Digest, 44, 70-72.
Guthrie, J.C. (2001). Retail Theft and Security in New Zealand. Management Case Quarterly. 3(4): 9-23.
Guthrie, J.C., Gray, V. (1990). Ethical Issues of Environmentally Friendly Packaging. Asia Pacific International Journal of Business Logistics, Vol.3, Number 2, 1990, pp. 31-36.
Refereed Conference Proceedings
Guthrie, J.C., Henry, J., & Devlin, D. (2011). Maximising retailing opportunities in the cruise market: The views from both sides of the counter. In Proceedings of the 18th International Conference on Recent Advances in Retailing and Services Science (p.67), San Diego, July.
Guthrie, J.C. (2010). Using RFID technology to explore stall layout opitons at Farmers' Markets: A learning experience. In Proceedings of the 17th International Conference on Recent Advances in Retailing and Services Science (Istanbul, July). p. 125.
Guthrie, J.C. (2009). The Changing Face of the Farmers’ Market: A Case for the Wheel of Retailing? In Proceedings of 16th International Conference on Recent Advances in Retailing and Services Science, Niagara Falls, Ontario, Canada, July.
Guthrie, J. (2008). Farmer’s markets: Their place in the sun. 15th International Conference onRecent Advances in Retailing and Consumer Services Science, Zagreb, Croatia, July.
Yang, L., Dai, X., Guthrie, J. & Fam, K. S. (2008). An examination of retailers and consumers’ preferences for sales promotion programmes in Hong Kong. Proceedings of the 2008 Global Marketing Conference. Shanghai, China.
Guthrie, J.C., Guthrie, A.C., Lawson, R., Cameron, A.F. (2006). The relationship between farmers’ markets and supermarkets. In Proceedings of 13th International Conference on Recent Advances in Retailing and Services Science, Budapest, Hungary, July 2006. p. 81.
Guthrie, J.C. & Cameron, A.F. (2006). Farmers' markets: the small business counter-revolution in food production and retailing. In Proceedings of Third AGSE International Entrepreneurship RESEARCH Exchange, February 2006, Auckland.
Guthrie, J. C., Lawson, R., & Guthrie, A. (2005). Value creation in food distribution channels: The farmers' market. Proceedings of the 12th Recent Advances in Retailing & Services Science Conference. Orlando, Florida, USA.
Guthrie, J.C., Todd, S.J., Rose, E. (2004). Motivating the Oldies: what makes them want to participate in Masters’ Games? In Proceedings of the 10th Annual Conference, Sports Management Association of Australia and New Zealand (SMAANZ), Melbourne, Australia. p.40
Lawson, R., Guthrie, J. C., & Fischer, W. (2004). Creating value through cooperation? The case of farmers' markets in New Zealand. In W. Weber (Ed.), Proceedings of Rencontres de St-Gall: Value Creation in Entrepreneurship and SMEs, [CD-ROM]. Switzerland.
Guthrie, J. C. (2004). Teaching market mapping analysis techniques in the retailing: A case study. Proceedings of the 11th Recent Advances in Retailing & Services Conference, (pp. 71). European Institute of Retailing and Services Studies. Prague, Czech Republic.
Guthrie, J. C., & Osborne, T. (2003). The use of geographic information systems in retail store location decision-making. In J. R. Evans (Ed.), Proceedings of the Seventh Triennial National Retailing Conference. Retailing 2003: Strategic Planning in Uncertain Times (Special Conference Series) (X), (pp. 252-257). Hempstead, NY: Academy of Marketing.
Guthrie, J. C. (2003). Brothers in arms: Fighting retail crime around the world. Proceedings of the 10th Recent Advances in Retailing & Services Science Conference, (pp. 42). The Hague: EIRASS
Guthrie, J. C. (2002), CCTV and its role in the collection of marketing information for retailers. 9th Recent Advances in Retailing and Services Science Conference Book of Abstracts. Harry Timmermans (Ed.) European Institute of Retailing and Services Studies.
Sheppard, S. B., & Guthrie, J. C. (2002) Key match ups: An analysis of sports industry relationships. The Best of Both Worlds: 8th Annual SMAANZ Conference. David Shilbury (Ed.) Central Queensland University, Rockhampton. Australia 35.
Guthrie, J. C. (2001) Building bridges: The accounting profession. Proceedings of the 3rd Australasian Services Marketing Research Workshop. K. Deans and B. Gray (Eds.) Wickcliffe Press, Dunedin NZ (2001) 38.
Guthrie, J.C. (2001). Crimebusters of the World Unite: the Road to Civil Recovery. In Proceedings of the 8th International Conference on Recent Advances in Retailing and Services Science, Vancouver, Canada.
Guthrie, J. C.(2000) Retailing 2000: launching the new millenium. In Proceedings of the sixth triennial national retailing conference.J. R, Evans and B, Berman (Eds.) The Academy of Marketing Science and The American Collegiate Retailing Association, Co
Deans, K. R., & Guthrie, J. C. (2000) Moving to the Information Super Highway: me too or must do for catalogue retailers? Proceedings of Retailing 2000: Launching the New Millennium, the 6th Triennial AMS/ACRA Retailing Conference. Ohio , USA 60-65
Guthrie, J. C.(2000) Retailing 2000: launching the new millenium. In Proceedings of the sixth triennial national retailing conference.J. R, Evans and B, Berman (Eds.) The Academy of Marketing Science and The American Collegiate Retailing Association, Columbus, Ohio, USA.
Guthrie, J.C. (2000). The Fable of the Towers and the Bridges: Linking Academia and Industry. In Proceedings of the 7th International Conference on Recent Advances in Retailing and Services Science. Portugal.
Guthrie, J. C. (1999) Mall shopping behaviour in New Zealand. Proceedings of the 1999 Annual Conference of the Academy of Marketing held in Stirling, Scotland. Chartered Institute of Marketing pp 868-886.
Guthrie, J.C. (1999). Applying Market Mapping Analysis Techniques to the Retail Industry. In Proceedings of the 6th International Conference on Recent Advances in Retailing and Services Science. Puerto Rico.
Guthrie, J. C. (1998) Hear no evil, see no evil, think no evil: A report on New Zealand retail theft and security. In Proceedings of the 5th International Conference on Recent Advances in Retailing and Services Science. Baveno , Italy 57.
Guthrie, J.C. (1997). The group project – shortcut or showpiece? In Proceedings of the Australia New Zealand Marketing Educators (ANZMEC) Conference, Melbourne, Australia. 621-622.
Guthrie, J. C.(1997) Integrating technology in the classroom: rewriting job descriptions for educators. Proceedings of the 4th International Conference on Recent Advances in Retailing and Services Science. Arizona, 1-34.
Guthrie, J. C.(1996), Marketing educators' conferences: a case of false advertising. In Joining Forces to Expand Marketing Knowledge: 11th Australian and 10th New Zealand Combined Marketing Educators' Conference, Auckland, New Zealand, 25-27
Guthrie, J. C.(1996) Developing a staff training culture in a retail organisation. Proceedings of the 4th European Association for Education and Research in Commercial Distribution Conference. European Association for Education and Research in, Paris, France.
Guthrie, J. C. (1996) An employee perspective on the value and effectiveness of training. Proceedings of the 3rd International Conference on Recent Advances in Retailing and Services Science. European Institute of Retailing and Services Studies, Telfs, Austria.
Guthrie, J. C. (1995) The role and effectiveness of training in the New Zealand retail industry. Proceedings of the 2nd International Conference on Recent Advances in Retailing and Services Science. European Institute of Retailing and Services Studies., Queensland, Australia.
Guthrie, J.C. (1994). The Trials and Tribulations of Attempting to Forecast the Future Directions of Retailing in New Zealand. In Proceedings of the New Zealand Marketing Educators’ Conference, Hamilton, New Zealand.
Guthrie, J.C. (1992). The Changing Face of New Zealand Retail Law : a message for marketers and marketing educators. In Proceedings of the New Zealand Marketing Educators' Conference, Dunedin, New Zealand. 372.
Guthrie, J.C. & Gale, P. (1991). Positioning Ski Areas - A Case Study: Central Otago, New Zealand. In Proceedings of the New Horizons in Tourism Conference, Calgary, Canada. 553-569.
Guthrie, J. C. & Lawson R. (1990).Travel Agents' Attitudes Towards Automation and the Delivery of Service. In Proceedings ANZAME Conference, Launceston, Tasmania 308-313.
Guthrie, J. C. (1990). Trends in the retail travel agency industry: implications for educators. In Proceedings of the ANZAME Conference, Launceston, Tasmania. 214-217.
Guthrie, J. C. (1990). Quality Management in the New Zealand Tourism Industry: Implications for Educators. In Proceedings Australian and New Zealand Association of Marketing Educators (ANZAME) Conference. Launceston, Tasmania.
Guthrie, J. C. (1989). The Use of Positioning Theory in the Tourism Industry. In Proceedings of the New Zealand Marketing Educators' Conference, Rotorua.
Book Chapters & Entries
Guthrie, J. C. (2004). Promotional communications. In M. Stansfield (Ed.), The New Zealand marketing environment (pp. 44-65). Auckland, New Zealand: McGraw Hill.
Guthrie, J. C., Lawson, R., & Guthrie, A. (2004). Farmers' markets in New Zealand. In W. C. Fischer (Ed.), Street markets: Small business and farmers' perceptions in Australia and New Zealand (pp. 95-115). EUL Verlag, Germany.
Lawson, R., Guthrie, J. C., & Hlaihel, J. (2002) Retail markets in New Zealand. Consumers' Attitudes towards Weekend, Night & Street Markets.W. C. Fischer (Ed.) Josef Eur Verlag, Germany. 99-107.
Guthrie, J.C . (1996) Introducing a Training Culture into a Retail Organisation. In Cases in Human Resource Management. Edited by Anne McGoldrick. Pitman Publishers ( UK), pp 174 - 180.
Guthrie, J.C. and Lawson, R. (1993). Dunedin - It's All Right Here. In Cases in Marketing of Services. Edited by Luiz Moutinho and Arthur Meidan. Published by Addison-Wesley. pp. 173 - 187.
Non-refereed Journal Articles & Reports
Guthrie, J.C., Todd, Sarah J. (2006). Guest Editorial . International Journal of Retail & Distribution Management, 34 (11) 800 – 801.
Guthrie, J.C. (2005). Making Your Advertising Work for You. Spa & Beauty Communiqué. Winter 2005 pp. 18-19.
Guthrie, J.C. (2005). It’s all about being noticed. Spa & Beauty Communiqué. Spring 2005 pp. 12-13.
Guthrie, J. C., Phillips, V., Halloy, S., Everett, A. (2004). Going nuts over Gevuina. Case prepared for 2004 New Zealand Business Case Competition. University of Otago, Dunedin.
Guthrie, J. C., Lawson, R., & Guthrie, A. (2004). Living the good life: A report on farmers' markets in New Zealand. Dunedin: University of Otago.
Guthrie, J.C. (2003). Are We Being Robbed Blind? New Zealand Retail, October 2003, pp . 23-24
Guthrie, J.C. (2003). Survey of Retail Theft and Security. New Zealand Retail. March. pp. 36-37.
Guthrie, J. C. (2003). 2003 New Zealand survey of retail theft and security. Dunedin, New Zealand: NZ Centre for Retail Research and Studies. (pp. 1-27).
Guthrie, J.C. (1999). 1999 National Survey of Retail Theft and Security. NZ Centre for Retail Research and Studies Industry Report 99.1 (26 pages).
Guthrie, J.C. (1997). 1996 National Survey of Retail Theft and Security. Retail Studies Group Industry Report 97.2. (23 pages). Dunedin .
Guthrie, J. C. (1997), The Future Structure of New Zealand Retailing. Retail Studies Group Industry Report, 97.1. 1-20. Dunedin.
Guthrie, J.C. (1996). Employee Attitudes to Training: An evaluation of the Dunedin Retail Sector. University of Otago, Department of Marketing Working Paper Series Number 4/96. (37 pages). Dunedin .
Guthrie, J.C. (1995). Retailers Attitudes to training. Retail Studies Group Industry Report 95.3. (32 pages). Dunedin .
Guthrie, J.C. (1995). Retailers’ Attitudes to Training: An evaluation of the Dunedin Retail Sector. University of Otago, Department of Marketing Working Paper Series Number 4/95. (32 pages). Dunedin .
Guthrie, J.C. (1995). Staff Perspectives on Training Effectiveness. Retail Studies Group Industry Report 95.2. (36 pages). Dunedin .
Guthrie, J.C. (1995). An Evaluation of Training in the New Zealand Retail Sector. Retail Studies Group Industry Report 95.1. [Commissioned by The New Zealand Wholesale and Retail Merchants Association] (34 pages). Dunedin .

