John Guthrie
Senior Lecturer
BCom, MCom, PhD, DTertT (Otago)
Room 6.12
Tel 64 3 479 8159
Email john.guthrie@otago.ac.nz
John had a successful career in selling, sales management and retailing before joining the department in 1988. His teaching is in the areas of Retailing, Personal Selling and Sales Management, and Sports Marketing.
His research interests are in Retailing and Sports Marketing.
In Retailing, these include the changing structure of retailing and the 'retail-scape', the growth of non-traditional retailing, retail crime and loss prevention (author of the NZ Survey of Retail Crime and Loss Prevention), the use of geographic information systems in the retailing industry, and staff training.
He also undertakes research on farmers' markets in New Zealand, with emphasis on their growth, their role as business incubators, and competition with other players in the distribution channel.
In Sports Marketing his research areas include event management, and fan equity.
He has extensive experience with sports organisations in New Zealand, including the NZ Masters Games. John is on the Executive of the New Zealand Bobsled and Skeleton Association, with responsibility for Olympic selection. He is the Director of the NZ Centre for Retail Research and Studies, and Chairman of the South Pacific Association of Retailing Educators.
Publications
Refereed Journal Articles
Refereed Conference Proceedings
Book Chapters
Non-refereed Journal Articles & Reports
Teaching Responsibilities
MART207 Sports Marketing S1
MART301 Strategic Marketing Management S2
MART441 Financial Aspects of Marketing & Pricing S1
Office Hours
Monday 11.00-13.00
Tuesday 10.00-12.00