Sanna Ganglmair
Senior Lecturer
Magistra (Vienna), PhD (Otago)
Room 6.31
Tel 64 3 479 8167
Email alexandra.ganglmair@otago.ac.nz
Sanna (Alexandra) gained her Magistra (Masters) in Commerce at the Wirtschaftsuniversität in Vienna. She has worked as a Forschungsassistent at the Wirtschaftsuniversität and in industry before joining the Department of Marketing in 1999, first as a Junior Research Fellow, then Teaching Fellow and Lecturer. Sanna's PhD involved developing a scale to "Measure Affective Response to Consumption Using Rasch Modelling". Her research interests are the measurement of emotions, particularly positive emotions e.g. satisfaction and related concepts like quality-of-life using an alternative measurement paradigm, "Rasch Modelling".
Sanna has been involved in marketing courses at every level, most prominently in the area of Consumer Behaviour and Market Research.
Outside of university, Sanna likes to ride her road-bike and is always looking forward to her next (bike-)holiday in NZ or Europe.
Publications
Refereed Journal Articles
Refereed Conference Proceedings
Book Chapters
Teaching Responsibilities
BSNS103 Marketing and Consumption S1
MART433 Advanced Marketing Analysis S1
MART435 Consumer Behaviour S1
Office Hours
Monday 12.00-13.00
Tuesday 12.00-13.00