Shelagh Ferguson
Lecturer
MA (Lincolnshire & Humberside Univ, Britain), PGDip in Mktg (The Chartered Institute of Marketing, Maidenhead, England), BA Recreation Management (Herriot Watt), PhD (Otago)
Room 6.33
Tel 64 3 479 8452
Email shelagh.ferguson@otago.ac.nz
Shelagh has taught and researched in the areas of marketing and tourism since 1996. She joined the Marketing Department in 2002 after moving to New Zealand from the UK for a better quality of life and to undertake a doctorate. Her thesis investigates consumer narratives of commercial adventure experiences with particular relation to Generation Y, aspirations of 'cool' and identity creation. Her research interests could be summarised as tourism marketing, particularly adventure tourism, consumer theory and culture, consumption communities within society and interpretive and ethnographic research methods.
When away from the University, Shelagh can be found on the top of the nearest mountain on either skis, crampons or mountain bike, accompanied by her trusty dog.
Publications
Refereed Journal Articles
Refereed Conference Proceedings
Book Chapters
Non-refereed Journal Articles & Reports
Teaching Responsibilities
MART201 Integrated Marketing Communications S2
MART329 Consumer Behaviour S2
MART438 Tourism Marketing S2
Office Hours
Monday 15.00-17.00