Kenneth R Deans
Associate Professor
Head of Department
BSc (Edinburgh), DIA (Napier), PhD (Strathclyde), Cert ITP (HEC)
Room 6.08
Tel 64 3 479 8166
Email ken.deans@otago.ac.nz
Originally a scientist, Ken gained a postgraduate qualification specialising in marketing in 1979 and the ITP (International Teachers Program) Certificate (HEC, France) in 1985. Working with Pilkington his doctorate addressed the diffusion of high technology medical equipment and how the strategic use of IT could speed up its adoption.
He has work experience in finance and corporate planning and has undertaken consultancy work in a variety of industries; internet, software, LANs, electronics, oil and healthcare. He joined the Department in 1996 after twelve years lecturing at the University of Strathclyde, Scotland. He has also lectured at Napier University, Scotland, the University of Warsaw, Poland and Jilin University, China. Currently he lectures in Marketing Management, Marketing of Services and Internet Marketing. This teaching is spread across our undergraduate, postagraduate and Executive Education programs.
His research interests are in the areas of Internet Marketing, IT in Marketing, Service Sector Competitiveness, Innovation, Marketing Strategy and Marketing Education. As a member of the Marketing Performance Centre he worked with colleagues investigating "Service Sector Competitiveness" in New Zealand firms.
Currently Ken is supervising 9 PhD candidates, 8 in the electronic marketing arena and 1 MCom.
Ken is a Review Board member of the:
*
European
Journal of Marketing
Editorial Board member of the:
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Journal of E-Government
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Journal of Internet Business
* International Journal of Information Systems and Supply Chain Management
He was Guest Editor of the:
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Journal of Customer Behaviour - Special Edition "Changes, Challenges And Cherished Paradigms - Online Customer Behaviour", Spring 2007.
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Marketing Intelligence and Planning - Special Edition "Issues in Internet Marketing", (Volume 21, Number 2, 2003).
Finally, Ken was conference Chair for the 2007 Australian & New Zealand Marketing Academy (ANZMAC) conference hosted by Otago and has served on the ANZMAC Executive as a member for 3 years and then as Treasurer for 2 years. He was elected ANZMAC President in 2009. http://www.anzmac.org/
Publications
Refereed Journal Articles
Refereed Conference Proceedings
Books
Book Chapters
Non-refereed Journal Articles & Reports
Teaching Responsibilities
MART112 Marketing Management S2
Office Hours
Please contact Christina Yeates, Personal Assistant to HOD for an appointment.