Areas of Research Expertise

With a staff as large as ours, it is to be expected that we have research and supervision expertise across a broad range of areas. These are categorised into the themes listed below (neither exhaustive nor exclusive) which represent the current dominant interests of our department.

Please click on a link to view the staff researching in that area.

Branding and advertising

Consumer behaviour

Entrepreneurship

Marketing and society

Marketing management

Marketing theory

Research and methodology

If you wish to pursue a postgraduate qualification in Marketing at Otago and the supervision ‘fit’ is right please see our information for prospective research students. We have a wonderfully diverse group of talented postgrads that you will enjoy being a part of.