PhD Research Student

Kamer YukselKamer Yuksel

Room 6.23
Tel 64 3 479 8967
Email kamer.yuksel@otago.ac.nz

Kamer Yuksel is a seasoned marketing professional and currently a full-time Marketing PhD student at the University of Otago. She has gained global marketing experience at the brand management level working for major multinationals such as Henkel, Schick, and Energizer. She successfully developed and executed branding, positioning, and marketing communications strategies for well-known global brands. Her professional contributions were further acknowledged by one global award and a number of adaptations of her ideas by different countries’ branches.

Kamer holds a BSc degree in Economics from Middle East Technical University, and a MSc degree in Construction Management from Texas A&M University, where she graduated top of her class. Prior to joining our department, Kamer completed her certificate in Marketing at UCLA Extension with academic distinction. During her studies at UCLA, she also had the privilege to serve as the Vice President of the American Marketing Association’s Southern California division.

Area of PhD Research: Sales promotions, Brand equity, Social media and Brand management

Start of PhD: July 2010

Supervisors: Associate Professor David Ballantyne and Dr Sergio Biggemann

Research publications:

Yuksel, K., McNeill, L., Robertson, K., & Hamlin, R. (2011). The four pillars of brand management. ANZMAC, Perth, 28-30 November.