PhD Research Student
Sanne Poulsen 
Title of Research:
Exploring consumer-brand relationships
Degrees:
Diploma in Agribusiness Management and BCom(Hons) Otago
Email: sanne.poulsen@otago.ac.nz
Area of PhD Research:
Branding, consumer-brand relationships, and consumer behaviour
Other Topic Areas of Interest: Macromarketing (ethics and responsibility of consumers)
Start of PhD: Feb 2009
Supervisors: Dr Ben Wooliscroft and Dr Alexandra Ganglmair
Publications:
Refereed Conference Proceedings
Poulsen, S. & Wooliscroft, B. (2010). What are we teaching the children?. Proceedings of the 2010 Macromarketing Conference. Laramie, Wyoming, USA.
Poulsen, S. & Wooliscroft, B. (2009). Making 'good' decisions - dilemmas of the consumer. Proceedings of the 2009 Macromarketing Conference. Kristiansand, Norway.
Other Publications:
Poulsen, S. (2008). A Bayesian approach to marketing, Otago Marketing Review, Issue 1 (June). [Publication Online] http://www.business.otago.ac.nz/marketing/OMR/OMRissue1.htm