2008 Research Highlights
Y Worry?
Dr Lisa McNeill
Department of Marketing
Generation Y is said to be the "want it now" generation. A new study takes a closer look at the spending priorities of these young consumers and reveals an attitude to debt that is very different from previous generations.
Aiding Trust
Professor David Fielding,
Associate Professor Stephen Knowles &
Alvin Etang (PhD candidate)
Department of Economics
Researchers in Otago's Department of Economics are investigating how developing countries might get the maximum benefit from donations of aid.
Better Governance, Lower Fees
Dr David Lont
Department of Accountancy & Business Law
In the wake of high-profile corporate collapses, the rules regarding company governance have changed internationally. The Sarbanes-Oxley (SOX) legislation affected major changes in the US and, in New Zealand, companies are now required to meet tighter regulations imposed by the NZX and NZ IFRS (International Financial Reporting Standards).
Mean Streets
Dr Ben Wooliscroft &
Dr Alexandra Ganglmair
Department of Marketing
Internationally, cycling is seen as a way of combating a host of problems, from peak oil to obesity. But a new nationwide survey suggests government initiatives to encourage cycling largely overlook the number one barrier to people choosing to cycle to work: driver attitudes.