BSNS 103 - Marketing and Consumption
Offered 1st and 2nd semester
18 points
This paper introduces the concepts of value creation through the interplay between consumer culture and marketing management, and the key elements of consumer behaviour.
Sample course outline for BSNS103
Restrictions:
MART 102
Class Contact:
Lectures: 2 x 50 minute lectures per week
Tutorials: 1 x 50 minute tutorial per fortnight
Content:
- Key motivators of consumption and the creation of value
- Branding
- Product development
- Integrated marketing communication and promotions
- Role of marketing in the sustained success of business
- The marketing mix
- Trends and issues
Assessment:
- New Product Development - individual (10%)
- Deconstruction Presentation - pairs (15%)
- Critical Relfection Assignment - individual (25%)
- Final exam (50%)