Sergio Biggemann
Senior Lecturer
BSc (Mining), MMPP, MBA (Catholic University of Bolivia), DBA (Macquarie Graduate School of Management, Australia)
Room 6.10
Tel 64 3 479 8467
Email sergio.biggemann@otago.ac.nz
Sergio Biggemann holds a Doctor of Business Administration from Macquarie Graduate School of Business at Macquarie University in Sydney, Australia. His thesis "Understanding and Modelling the Dynamics of Business-to-Business Relationships" was awarded the Vice-Chancellor's commendation for a doctoral thesis of exceptional merit. He also holds a Master of Business Administration and a Master of Management and Public Policy from the Catholic University of Bolivia (both with Distinction) and a bachelor's degree in Mining Engineering.
Originating from Bolivia, Sergio spent 20 years in the mining and related industries. He is a co-founder and was general manager of a mining company, a terotechnology company, a silver-ware crafting company (all successfully operating in Bolivia) and more recently, a paint manufacturing company in Australia.
Prior to joining the department in 2006, Sergio was Associate Professor at the Catholic University of Bolivia and Visiting Professor at the Catholic University of Paraguay. These roles involved teaching at Masters and Executive levels and consulting extensively throughout Latin America, Turkey and the US. Sergio was also Research Director at the Latin America Logistics Centre, a leading logistics organisation through which more than 800 Latin American companies participate in an annual logistics benchmarking exercise.
Sergio's professional affiliations include being a member of the IMP Group, the Bolivian Society of Engineers and holding the position of Honours President of the Bolivian Logistics Association.
His current research interests include:
- The dynamics of business-to-business relationships; intercompany interaction in complex networks.
- Supply chain integration, collaboration.
- Off-shoring/outsourcing (particularly to China) and management of supply chain risk.
- Sales management in times of turmoil.
- Multichannel sales strategies.
- Store brands and value creation.
Publications
Refereed Journal Articles
Refereed Conference Proceedings
Book Chapters & Entries
Non-refereed Journal Articles & Reports
Teaching Responsibilities
MART304 Sales and Sales Management S1
MART328 Business to Business Marketing S2
MART445 Channels and Marketing Logistics S2
MART355 Business Project FY
MBA Marketing Management
Office Hours
Tuesday 14.00-16.00