Robert Aitken
Associate Professor
BA (Open Univ Britain), BEd(Hons) Southampton, MPhil (Exeter), PhD (Otago)
Room 6.06
Tel 64 3 479 5497
Email rob.aitken@otago.ac.nz
Robert joined the Department to teach advertising, communications and media-related marketing issues after previously lecturing in Media and Cultural studies in the UK.
Robert's current research focuses on branding, and, in particular, place branding and the ways in which ownership and the representation of meaning are negotiated. Other areas of research interest include children's consumption, cultural identity, ideology, audience theory, symbolic consumption, popular culture, not-for-profit business, relationship marketing, social marketing and business ethics.
In 2005, he co-convened and managed the communications for the first Otago Forum This international gathering of invited scholars discussed the implications for marketing of the newly emerging Service Dominant Logic (SDL). Papers from the Forum are available in the Special Issue of Marketing Theory (v.6:3) for which Robert was lead editor. A second forum focussing on the practical implications of SDL followed in 2008 which Robert also co-convened and from which a Special Issue of Industrial Marketing Management featured the leading papers. In 2011, Robert co-convened the third Otago Forum which considered SDL and its role in a complex, changing and chaotic world and is lead editor for a Special Issue of the Journal of Marketing Management scheduled for publication in 2012.
Robert is the proud co-recipient of the judges and the people’s award for best video at the 2009 European Association for Consumer Research Conference and is looking forward to his next videographic research project.
When not at University, Robert likes to watch football, drink Guinness, listen to Van Morrison, and stalk trout in the rivers and streams of Otago.
Publications
Refereed Journal Articles
Refereed Conference Proceedings
Books
Book Chapters
Non-refereed Journal Articles
Teaching Responsibilities
BSNS103 Marketing and Consumption SS & S1
MART330 Creative Marketing Communication S1
Office Hours
Wednesday 15.00-17.00