Monday, December 8

6.00pm

Depart Executive Residence

6.30–11.30pm

Welcome reception at home of Jackie and David Ballantyne
29 Bellevue Place, Port Chalmers

Tuesday, December 9

9.00–10.00am

Otago Forum opening and welcome, Executive Residence

10.00–11.00am

Robert Lusch and Stephen Vargo
A service-dominant logic perspective on collaborating for competitive advantage

11.00–11.30am

Morning tea

11.30am–12.30pm

Discussion

12.30– 1.30pm

Lunch

1.30–2.00pm

Make way to the MBA Suite

2.00–5.30pm

National Business Forum, MBA Suite
With Robert Lusch, Venkat Ramaswamy, Jim Spohrer, and Stephen Vargo: The new service orientation: from ‘proposition to practice’

5.30–6.30pm

Drinks, Executive Residence

Wednesday, December 10

9.00–10.00am

Venkat Ramaswamy
The co-creation paradigm: Co-creating mutual value through engagement platforms and experiences

10.00–10.30am

Morning tea

10.30–11.30am

Toni Hilton
Co-production and co-creation using self service technology: The application of service-dominant logic

11.30am–12.30pm

David Ballantyne, Pennie Frow and Adrian Payne
Service-dominant logic and value propositions: Re-examining our mental models

12.30–1.30pm

Lunch

1.30–2.30pm

Steve Baron
Individual customers’ use and integration of resources: Empirical findings and organizational implications in the context of value co-creation

2.30–3.30pm

Dan Flint
Value anticipation as an operant resource driving customer satisfaction and loyalty

3.30–4.00pm

Afternoon tea

4.00–5.00pm

Discussion

5.30–6.30pm

Tour of the Dunedin Chinese Garden

7.00–10.00pm

Chinese Dinner, Golden Harvest Restaurant (218 George St, Dunedin)

Thursday, December 11

9.00–10.00am

David Ford
IMP and SDL: Divergence, convergence and development

10.00–10.30am

Morning tea

10.30–11.30am

Marcus Schulz
Understanding the service-dominant logic of marketing from within the firm

11.30am–12.30pm

Rod Brodie
Value postures and the service dominant logic: Between-firm and within-firm business perspectives

12.30–1.30pm

Lunch

1.30–2.30pm

Andrew Long
Wider perspectives on service dominant logic

3.30–5.00pm

School of Business Panel, MBA Suite
With Christian Grönroos, Venkat Ramaswamy, David Ford, Stephen Vargo and Robert Lusch: On the new service logic for business value creation

Friday, December 12

9.00–10.00am

Kaj Storbacka
Scripting markets: From value propositions to market propositions

10.00–10.30am

Morning tea

10.30–11.30am

Ingo Karpen
Linking S-D logic and marketing practice: Toward a strategic service orientation

11.30am–12.30pm

John Williams and Rob Aitken
Marketing ethics and the service-dominant logic of marketing

12.30–1.30pm

Lunch

1.30–2.30pm

Christian Grönroos
Adopting a service business logic in relational Business-to-Business marketing: Value creation, interaction and joint value co-creation

2.30–2.45pm

Afternoon tea

2.45–3.45pm

Closing remarks and discussion

4.00–5.00pm

School of Business Seminar, MBA Suite
With David Ford: New thoughts on business interaction, relationships, and networks

5.30pm

Leave Executive Residence for Moeraki

7.30pm–11.30pm

Dinner, Fleur’s Place