Presentations
The presentation slides from each day's sessions are provided below. The full papers are available here.
Tuesday, December 9 2008
Presentation 1: R. Lusch & S. Vargo. (2008). A service-dominant logic perspective on collaborating for competitive advantage (PDF, 12.2MB)
Presentation 2: J. Spohrer, L. Anderson, N. Pass & T. Ager. (2008). Service science and S-D logic
National Business Forum with R. Lusch, V. Ramaswamy & S. Vargo. (2008). The new service orientation: from ‘proposition to practice
Wednesday, December 10 2008
Presentation 3: V. Ramaswamy. (2008). The co-creation paradigm: Co-creating mutual value through engagement platforms and experiences.
Presentation 4: T. Hilton & T. Hughes. (2008). Co-production and co-creation using self service technology: The application of service-dominant logic (PDF, 649KB)
Presentation 5: D. Ballantyne, R. Varey, P. Frow & A. Payne. (2008). Service-dominant logic and value propositions: Re-examining our mental models (PDF, 160KB)
Presentation 6: S. Baron & G. Warnaby. (2008). Individual customers’ use and integration of resources: Empirical findings and organizational implications in the context of value co-creation (PDF, 473KB)
Presentation 7: D. Flint, C. Blocker & P. Boutin. (2008). Co-creation, desired value anticipation and demand-supply integration in B2B relationships (PDF, 237KB)
Thursday, December 11 2008
Presentation 8: D. Ford. (2008). IMP and SDL: Divergence, convergence and development.
Presentation 9: M. Schulz & J. Gnoth. (2008). Understanding the service-dominant logic of marketing from within the firm.
Presentation 10: R. Brodie, V. Little & J. Motion. (2008). Value postures and the service dominant logic: Between-firm and within-firm business perspectives (PDF, 436KB)
Presentation 11: M. Purvis & A. Long. (2008). Wider perspectives on service dominant logic (PDF, 78KB)
Friday, December 12 2008
Presentation 12: K. Storbacka & S. Nenonen. (2008). Scripting markets: From value propositions to market propositions. (PDF, 275KB)
Presentation 13: I. Karpen & L. Bove. (2008). Linking S-D logic and marketing practice: Toward a strategic service orientation. (PDF, 387KB)
Presentation 14: J. Williams & R. Aitken. (2008). Marketing ethics and the service-dominant logic of marketing (PDF, 528KB)
Presentation 15: C. Grönroos. (2008). Adopting a service business logic in relational Business-to-Business marketing: Value creation, interaction and joint value co-creation (PDF, 485KB)
