Publications
Authors from the University of Otago and their recent publications on service-dominant logic, relationship marketing, communications and branding, competencies and knowledge management - all key aspects of the new service orientation in marketing and management.
Refereed Journal Articles
Ballantyne, D., & Williams, J. (2008). Business-to-business relationships: The paradox of network constraints? Australasian Marketing Journal, 16 (1), 95-107.
Ballantyne, D., & Varey, R. J. (2008). The service-dominant logic and the future of marketing. Journal of the Academy of Marketing Science, 36 (1), 11-14.
Ballantyne, D., & Aitken, R. (2007). Branding in B2B markets: Insights from the Service-Dominant logic of marketing. Journal of Business and Industrial Marketing, 22 (6), 363-371.
Ballantyne, D. (2006). Three perspectives on service management and marketing: Rival logics or part of a bigger picture? Journal of Services Marketing, 20 (1), 73-79.
Ballantyne, D., & Varey, R. J. (2006). Creating value-in-use through marketing interaction: The exchange logic of relating, communicating and knowing. Marketing Theory, 6 (3), 335-348.
Aitken, R., Ballantyne, D., Osborne, P., & Williams, J. (Eds.) (2006). Introduction to the special issue on the service-dominant logic of marketing: Insights from The Otago Forum. In Marketing Theory, 6 (3), 275-280.
Payne, A., Ballantyne, D., & Christopher, M. (2005). A stakeholder approach to relationship marketing strategy: The development and use of the ‘six markets’ model. European Journal of Marketing, 39 (7/8), 855-871.
Varey, R. J., & Ballantyne, D. (2005). Relationship marketing and the challenge of dialogical interaction. Journal of Relationship Marketing, 4 (3), 13-30.
Ballantyne, D. (2004). Dialogue and its role in the development of relationship specific knowledge. Journal of Business and Industrial Marketing, 19 (2), 114-123.
Ballantyne, D. (2004). Pathways less traveled to value creation: Interaction, dialogue and knowledge generation: An editorial commentary. In Journal of Business and Industrial Marketing, 19 (2), 97-98.
Audiovisual / DVD Recordings
Ballantyne, David (2007). The service-dominant logic and its implications for branding: Contemporary Research in Branding and the Service-Dominant Logic. An Otago DVD media production: Part of a special panel contribution. ANZMAC Marketing Conference, Dunedin, New Zealand: University of Otago, December (total running time 12 mins).
Book Chapters
Ballantyne, D., & Varey, R. J. (2006). Introducing a dialogical orientation to the service-dominant logic of marketing. In R. F. Lusch & S. L. Vargo (Eds.), The service-dominant logic of marketing: Dialog, Debate, and Directions (pp. 224-235). Armonk, NY: M. E. Sharpe, ISBN 0-7656-1490-1.
Varey, R., & Ballantyne, D. (2006). Relationship marketing and the challenge of dialogical interaction. In Bejou, D. and Palmer, A. (Eds.), The Future of Relationship Marketing. Binghamton, New York: Haworth Press, ISBN 978-0-7890-3162-4.
Ballantyne, D. (2005). Internal networks for internal marketing. In J. Egan & M. J. Harker (Eds.), Relationship Marketing, Vol. 1 (pp. 32-55). Thousand Oaks, Ca: Sage, ISBN 1 4129 0866 3.
Refereed Conference Proceedings
Aitken, R., Ballantyne, D., and Osborne, P. (2007). Relationship marketing: branding implications from a service-dominant logic perspective. ICRM/AMA Summit on Relationship Marketing. Buenos Aries, Argentina: Universidad Torcuato di Tella, December. http://www.utdt.edu/ver_contenido.php?id_contenido=1638&id_item_menu=3392
Varey, R. J., & Ballantyne, D. (2006). Relationship marketing logic and the 'new' service dominant logic of marketing: Are they rival logics? Proceedings of the 14th International Colloquium in Relationship Marketing. Leipzig, Germany, September 13-16. http://www.icrm2006.uni-leipzig.de/
Varey, R. J., & Ballantyne, D. (2006). Vickers' Appreciative System: The case of the Service-Dominant Logic of marketing. In M. Layton, R. Layton, & B. Wooliscroft (Eds.), Proceedings of the Macromarketing Seminar, (pp. 155-169). Queenstown, New Zealand: University of Otago, June, 5-8.
Varey, R. J., & Ballantyne, D. (2005). Creating value-in-use by interaction: Relating, communicating, and knowing. Proceedings of the Otago Forum, (pp. 1-21). Dunedin, New Zealand: Otago School of Business, University of Otago, November.
Varey, R. J., & Ballantyne, D. (2004). A new dialogical orientation for services marketing. In K. Deans (Ed.), Proceedings of the 6th Australasian Services Research Workshop, [CD-ROM], (pp. 177-183). Dunedin, New Zealand: Otago School of Business, University of Otago, February.
Other Conference Contributions
Ballantyne, D. (2007). Panel chair: Relationship marketing and the new service-dominant (S-D) logic: A co-evolution of ideas? Panel members: Stephen Vargo (University of Hawaii (USA), Robert Lusch, University of Arizona, (USA),Helge Löbler ( Universitat Leipzig , Germany), Adrian Payne (University of NSW, Australia) and Jaquie Pels ( Universidad Torcuato Di Tella, Argentina). Relationship Marketing Summit, Buenos Aries, Argentina: Universidad Torcuato di Tella, December 13. http://www.utdt.edu/ver_contenido.php?id_contenido=1638&id_item_menu=3392
Aitken, R. Panel chair (Otago), Ballantyne, D.(Otago, NZ), Gray, B. (Otago), Buchanan-Oliver, M. & Brodie, R. (Auckland).Ballantyne, D. (2007). Panel session: Contemporary research in branding and the Service-Dominant Logic: Understanding reputation, taking responsibility and ensuring relevance. ANZMAC Marketing Conference. Dunedin, New Zealand: University of Otago, December, 2007.
Ballantyne, D. (2007). Panel member: Appropriate research approaches and methodologies for research in collaboration and the co-creation of value. With Steve Vargo (USA), Robert Lusch (USA), Richard Bagozzi (USA), John Deighton (USA) & Linda Price (USA). AMA Winter Marketing Educators’ Conference. San Diego, USA, February 16-19.
Ballantyne, D. (2006). Keynote speaker: Internal marketing networks as knowledge generation systems. In P. Osborne, J. Williams, & H. Gao (Eds.), Proceedings of the 1 st Otago National Marketing Symposium: On Relationships, Interactions and Networks, (pp. 29). Dunedin, New Zealand: University of Otago, November 23-24.
Ballantyne, D. (2006). Abstract: Relationship marketing and the 'new' Service-Dominant logic of marketing: An evolutionary development of ideas? Proceedings of the 3 rd Workshop on New Directions in Relationship Marketing, Brussels, Belgium: European Institute for Advanced Studies in Management (EIASM), November 7-8.
Ballantyne, D. & Varey, R. J. (2006). Abstract: The essence of a service dominant logic for marketing: Relating, communicating, and knowing. In J. McColl-Kennedy & R. T. Rust (Eds.), Proceedings of the 15 th Annual Frontiers in Service Conference (pp. 92). Brisbane, Australia: American Marketing Association, June 30-July 2.
Aitken, Rob, Panel chair (Otago, NZ), Lawson, Rob (Otago, NZ), Ballantyne, David (Otago, NZ), Varey, Richard (Waikato, NZ) and Vargo Stephen (Hawaii, USA), (2005). Panel session: The New Service Dominant Logic in Marketing. ANZMAC Conference, Perth, Australia, December.
Ballantyne, D. & Varey, R. J. (2005). Abstract: Introducing a dialogical orientation to the service-dominant logic of marketing. Proceedings of the SERVSIG Research Conference, (pp. 45). Singapore: National University of Singapore, June.
Ballantyne, D. (2004). Panellist: Sustainability and the relationship dominant logic in marketing. 12 th International Colloquium in Relationship Marketing, Hamilton, New Zealand: University of Waikato, December.
