Otago Forum 2: From Propositions to Practice.
School of Business, Dunedin, New Zealand, December 8-12.
Editors: David Ballantyne, Rob Aitken, John Williams and Sergio Biggemann.
Final papers
The full papers from each day's sessions are provided below. The presentations that accompany the papers are available here.
Tuesday, December 9 2008
Paper 1: R. Lusch & S. Vargo. (2008). A service-dominant logic perspective on collaborating for competitive advantage, Otago Forum 2: Academic Papers, 1-2. (PDF, 53KB)
Paper 2: J. Spohrer, L. Anderson, N. Pass & T. Ager. (2008). Service science and S-D logic, Otago Forum 2: Academic Papers, 3-18. (PDF, 118KB)
Wednesday, December 10 2008
Paper 3: V. Ramaswamy. (2008). The co-creation paradigm: Co-creating mutual value through engagement platforms and experiences, Otago Forum 2: Academic Papers, 19-20. (PDF, 58KB)
Paper 4: T. Hilton & T. Hughes. (2008). Co-production and co-creation using self service technology: The application of service-dominant logic, Otago Forum 2: Academic Papers, 21-40. (PDF, 148KB)
Paper 5: D. Ballantyne, R. Varey, P. Frow & A. Payne. (2008). Service-dominant logic and value propositions: Re-examining our mental models, Otago Forum 2: Academic Papers, 41-60. (PDF, 43KB)
Paper 6: S. Baron & G. Warnaby. (2008). Individual customers’ use and integration of resources: Empirical findings and organizational implications in the context of value co-creation, Otago Forum 2: Academic Papers, 61-79. (PDF, 151KB)
Paper 7: D. Flint, C. Blocker & P. Boutin. (2008). Co-creation, desired value anticipation and demand-supply integration in B2B relationships, Otago Forum 2: Academic Papers, 80-108. (PDF, 237KB)
Thursday, December 11 2008
Paper 8: D. Ford. (2008). IMP and SDL: Divergence, convergence and development, Otago Forum 2: Academic Papers, 109-125. (PDF, 147KB)
Paper 9: M. Schulz & J. Gnoth. (2008). Understanding the service-dominant logic of marketing from within the firm, Otago Forum 2: Academic Papers, 126-138. (PDF, 233KB)
Paper 10: R. Brodie, V. Little & J. Motion. (2008). Value postures and the service dominant logic: Between-firm and within-firm business perspectives, Otago Forum 2: Academic Papers, 139-164. (PDF, 182KB)
Paper 11: M. Purvis & A. Long. (2008). Wider perspectives on service dominant logic, Otago Forum 2: Academic Papers, 165-185. (PDF, 140KB)
Friday, December 12 2008
Paper 12: K. Storbacka & S. Nenonen. (2008). Scripting markets: From value propositions to market propositions, Otago Forum 2: Academic Papers, 186-212.(PDF, 487KB)
Paper 13: I. Karpen & L. Bove. (2008). Linking S-D logic and marketing practice: Toward a strategic service orientation, Otago Forum 2: Academic Papers, 213-237. (PDF, 172KB)
Paper 14: J. Williams & R. Aitken. (2008). Marketing ethics and the service-dominant logic of marketing, Otago Forum 2: Academic Papers, 238-267. (PDF, 1MB)
Paper 15: C. Grönroos. (2008). Adopting a service business logic in relational Business-to-Business marketing: Value creation, interaction and joint value co-creation, Otago Forum 2: Academic Papers, 268-287. (PDF, 332KB)
